Technology has tried to create a synergy with human efforts in a way that the efforts can reap further benefit with the help of technology. It holds true even in case of technology-based marketing such as marketing on the e-commerce platforms such as eBay and Amazon. These e-commerce platforms give the marketer an opportunity to choose the geography they want to market such as local markets or specific foreign markets or the entire global customer base.
Further, these e-commerce platforms also make marketing the products and services more accessible and transparent where the companies need not market and spend huge money, time, and effort in advertising the products. The organizations only need to list the products on the e-commerce platform in a way such that the product or the service is visible to the customers (by using the right set of keywords and using other SEO techniques) and manage the orders placed by the customers while offering to deliver the same at the customer’s preferred location.
Technology further aids the organization in managing all these activities by customizing technology products such as software Shopify eBay and Amazon Seller Services which offer an automated solution to the organizations for handling all these activities. These software services provide to automate almost all the processes starting with the listing of all the services of every seller or reseller of products and services on these e-commerce platforms to managing orders to finally managing and making necessary updates in the inventory management systems of the organization. Software services such as Amazon Seller Services and Shopify eBay thus holistically help in automating the entire activity and process of marketing for the organizations.
The drive to sell more profitably in Amazon has lead many layman thinkers to express their opinions on the matter, which may not usually be applicable at all. Following are 5 not so true facts about selling in Amazon that has been grasping the imagination of newer enthusiasts that are supercharged with the idea of making amazing profits in very little time…
It is easy to start
This is the first not so true fact about Amazon selling. Irrespective of the infinite articles ad blogs floating around in the internet about how easy things have become, it still takes a whole lot of effort right from the process of establishing presence in the platform to standing tall in competition, being seen in the top of search lists, gaining maximum clicks and converting the same for making a sale.
Optimization guarantees profits
No, it does not, and it never did. Optimization of listing ensures higher visibility in Amazon which can win more clicks in favor of your products. Conversion of click to sale depends on the mood of the buyers and the how convincing your product is in the first place. Profits on the other hand are a result of sale and product pricing after subtracting associated fees.
Lowest price assures place in Buy Box
Amazon selling often seems bleak without the rush for the Buy Box. Almost every seller is competing for a place in this window of opportunities. However, it has been observed that the parameters for gaining a place in the Buy Box are often unquantifiable. So, for those who believe that selling their products in the lowest prices will fetch them the window, it may be time to think again. To sell at the lowest price may often invite losses while not gaining a place in the Buy Box at all.
FBA is the ultimate order completion solution for all
FBA is one of the best ways to improve your order completion process flawlessly while taking off the load of packing, shipping, and returns etc from your back. But, it is also necessary to know that all products do not qualify for FBA and that the service comes with rather complex fee format that can claim a considerable chunk of profits if not understood properly.
Integration is easy, affordable and solution to all selling hassles
Say for example, if you are a Magento powered seller, it will be imperative for you to conduct Magento Amazon integration flawlessly. The process is intended to maximize operational efficiency while minimizing manual work load in the part of the sellers. At no time should any seller end up thinking that integration is a profit making component primarily because it is not.