Walmart.com and Amazon are serious competitors and neither of the platforms is in the mood to relax their strategies towards the other. At this very moment, Walmart.com is in the process of inviting top sellers of Amazon to perform to perform under their wing; with something like ‘Will knock you out with your own weapon’ attitude. While sellers have a whole lot to gain from their presence in both of these speeding marketplaces, there could be certain lethal obstacles that can make them trip and fall disastrously. Maintaining Walmart Amazon selling harmony is thus very important at all times. Referring to these 4 steps can be very helpful in this respect.
Learn about the inevitable hurdles of Amazon Walmart selling at the onset
If you are an Amazon seller all set to start in Walmart.com, please read up about the hurdles you can face while performing simultaneously in these two marketplaces at the very onset. You need to be informed about everything that could go wrong so that you can take the right steps at the right time to prevent mishaps like loss of ranking, visibility or even warnings for suspension from both marketplaces.
Integration is the first step to harmonized selling endeavors in both marketplaces
You cannot succeed in Amazon Walmart selling without initiating proper integration of the two marketplaces. Walmart API integration as well as multichannel integration involving this marketplace has been made very easy with the platform partnering with some of the most reputable ecommerce solution developers of this decade. The process is affordable as well.
Using intelligent pricing tools and softwares is imperative
By now, all ecommerce sellers are aware about the price battles that are taking place between Walmart and Amazon. While Walmart.com has universally established the ‘lowest price policy’, Amazon would not want its sellers to sell their products at lower prices in other marketplaces. The consequences could involve immediate suspension from the marketplace.
Using intelligent automated pricing tools can help sellers stay in tune with the price changes taking place in the respective marketplaces and manage any irregularities at the right time.
It is ok to not introduce the entirety of Amazon product list to Walmart
Lastly, it is ok to not introduce the entirety of Amazon product list to Walmart.com. Introducing popular and compatible products can help sellers gain more purchase motivated traffic while not having to battle it out with Amazon for every single item in the list. In simple words, it saves a lot of time and energy while not compromising on profits.