Walmart online marketplace is a very promising platform for ecommerce sellers to maximize their business opportunities in infinite different ways. The marketplace is known and cherished for maintaining low and productive competition while attracting high purchase motivated traffic volume every single month.
However, it is necessary for 3P Walmart marketplace sellers to understand that taking these advantages for granted can often lead to counterproductive outcomes, making it imperative to learn and abide by a set of best practices for selling. Following is a very compact guide to best practices that is dedicated to all new selling entities in this marketplace…
Start with end to end integration –
This is the first step that needs to be taken very seriously on gaining entry to Walmart.com. Walmart has already partnered with some of the top ecommerce solution developers that can make the process quick, easy and affordable at the same time.
Use tools and software solutions where applicable –
This goes out mostly to multichannel entities that need to establish harmony between Walmart and all other marketplaces of presence. For example, tools and software solutions can add speed and faultlessness to complex integrated efforts like Walmart Magento Google Shopping data feed management etc; an effort that can help keep sellers in the good books of this marketplace.
Optimize feed to suit the temperament of Walmart –
Walmart expects sellers to list their products in a certain manner which is compatible with the marketplace algorithms as well as buyer interests. Optimizing feed to suit these essential requirements is nonnegotiable.
Increase value of purchase in favor of buyers –
This basically includes lowest prices, best deals, free shipping and handling, discounts and rebates etc. that will keep buyers coming back for more.
Profit maximization happens with enhanced sale and not inflated prices –
Maximizing profits is usually an issue with Walmart marketplace sellers all thanks to the lowest price policy maintained by the platform. Sellers that aim profit maximization by attracting more traffic and sale through extended marketing efforts though, are seen to gain and retain better visibility in this Walmart.
Maintain robust order completion system and invest more if you need to –
Walmart absolutely adores sellers that maintain robust order completion apparatus that makes purchase experience better for loyal buyers. If your apparatus is as good as or better than Amazon, your progress will be unstoppable in this marketplace.
Generate reviews and ratings organically from the first day on –
Lastly, your effort in generating organic reviews and ratings from the first day on is counted as good selling practice. Using tools and softwares for the purpose is also advised.
ChannelSale is also one of the most economical online real time marketing management platforms and is offered to you at an aggressive discount as compared to similar platforms existing. Of course, we match other platforms feature for feature. So what customers get is more for less. More Features, More benefits for Lesser price.
ChannelSale’s technical team has deep exposure, experience and expertise in managing e-Commerce for several Multinational companies.