Sellers, circle your calendars! If there is one event in home decoration and furniture excitement to which people really look forward, it is:

Wayfair Inc., the global home goods leader, announced its annual Way Day sale in October. As a seller, this is your chance to capture a massive surge of active customers looking to buy, all while Wayfair offers up to 80% off on thousands of items, in addition to free shipping on everything. This year’s Way Day sale promises three days of incredible exposure for your products; hence, you will be sure to not let this event slip away without using the leverage for enormous sales increases.

Way Day will be offering a major promotional opportunity with Wayfair, Cyber 7 scheduled for 11/26 to 12/3. Additionally, Cyber Month runs from 10/22 to 12/09, and Holiday Deal Week from 10/8 to 10/19—it’s recommended to submit your deepest discounts for Way Day and Cyber 7, and participate in as many promotional events as possible to maximize visibility.

What is Way Day?

Quite simply put, Way Day at Wayfair represents the single largest sale of the year, providing unbeatable deals on furniture, home decor, and kitchen appliances. For sellers, it’s that opportune time when you get to highlight your products in front of new customers who are eager to rethink their home before summer starts. Think of it as Black Friday for home products, with millions searching out quality items at the lowest seasonal price.

What to be expected from a seller?

Way Day 2024 goes big, and it keeps getting even better. Wayfair will run a slew of flash deals, doorbusters, and limited-time sales-keeping customers engaged from beginning to end. As a seller, your products can be featured in these promotions, helping you reach a wider audience and drive more inventory than at any other time of year.

Flash deals run for 12 hours-with ultra-high traffic and high interest in top-selling items. Make sure your listings are super ready and optimized for success!

Top Brands & Unparalleled Exposure

As a participant in Way Day, your brand features alongside some of the biggest names in the home goods industry, from celebrity-backed lines like Kelly Clarkson Home to top brands such as Keurig, Delta Faucet, and Hoover. Your products will show premium exposure in a highly competitive marketplace. Plus, you’ll benefit from added visibility courtesy of Wayfair’s family of brands, including AllModern, Joss & Main, Birch Lane, Perigold, and Wayfair Professional.

If you have physical locations for your products, you can take advantage of special in-store offers during the Way Day sale paired with the free in-store design services offered by Wayfair. That way, you will offer customers an absolutely integrated experience.

Ways to Maximize Sales This Way Day

The following are just a few strategies to help drive success on Way Day as a seller:

1. Offer Exclusive Deals: People love a bargain; provide temporary deals on high-demand items. You also can participate in the 12-hour flash sales and even doorbusters at Way Day to drive even more excitement and eyeballs.
2. Early Promotions: Build anticipation by early promotions prior to the actual kickoff of sales. Encourage potential buyers to start filling up their carts well in advance; they’ll be entered into sweepstakes to win $599 toward their dream cart. This way, one gains more exposure and gets more sales locked in once the Way Day starts.
3. In-App Deals: Ensure your products appear within the Wayfair app, which gives customers 24-hour early access to sales beginning May 3. Additional discounts can be extended to app customers to ensure you capture sales before supply is depleted.
4. Emphasizing Premium Services: Being able to enjoy free White Glove Delivery for products during Way Day is one of the major reasons people would want to shop on Wayfair. Products falling under this service definitely have the edge over their competitors in terms of hassle-free delivery and assembly, which will eventually lead to complete customer satisfaction and create returning customers for sure.
5. Leverage Influencer Partnerships: During Way Day, curated collections by high-value influencers will be showcased. If your product has been endorsed by one of these influencers or if you have collaborated in product development, now is the time to use their exposure and clout. Influencer marketing drives huge traffic to your store and gives your product a different kind of exposure in a crowded marketplace.

Selling on Wayfair – An Experience in Seamless Cooperation

Wayfair is built on the delivery not only of great deals but also of an integrated frictionless shopping experience. As a seller, you could count on the Wayfair platform, as it will take care of everything from marketing exposure right through to fulfilment logistics. Whether your customers shop online or in-store, with Wayfair you can be sure they will enjoy a seamless, frictionless experience.

Leverage the brand family at Wayfair.

These various family brands of Wayfair will help the sellers reach quite a wide range of customers.

Wayfair: It’s an original marketplace offering homestyle products to suit all tastes.

AllModern: Perfect for minimalistic, modern designs.

Birch Lane: Your number one destination for traditional and classic home styles in timeless fashion.

Joss & Main: Trendy, fashion-forward pieces.

Perigold: This will be for high-end, luxury pieces and high net worth client base.

Wayfair Professional: A must for professionals who need everything from home to business.

Why Way Day is a must for sellers?

Way Day is a once-in-a-lifetime event to grow your brand and drive millions of dollars in sales. From unbeatable deals to curated collections and a full suite of marketing tools, it’s one event that drives millions of customers seeking to upgrade their homes. Reach this eager audience and realize your full revenue opportunity.

Conclusion

Way Day 2024 is the perfect opportunity to boost your sales as a seller and reach more customers by showcasing your products on our leading e-commerce platform. With up to 80% off thousands of items, free shipping, and exceptional promotional opportunities, this is an event that one should not miss. Prepare your listings and set your promotions to watch your business thrive in this exciting three-day sale event!

Canada’s largest and most successful consumer electronics retailer is online. Out of 280 million visits a year over 80% of them are online. With over $4 billion annual revenue it opens a huge opportunity for online retailers selling consumer electronics, fitness equipment, luggage and baby products as well.

BestBuy Canada works like any other marketplace where sellers can provide product catalog, pricing, shipping, returns and fulfillment options and make best out of the missions of visitors on a daily basis.. All transactions will be processed by BestBuy Canada.

ChannelSale has developed API integration with BestBuy Canada that allows sellers to synchronize their existing product inventory with BestBuy Canada along with all other marketplaces seamlessly from one centralized source. The integration will allow sellers to control their product title, description, price, inventory and other attributes on BestBuy Canada from one preferred source. Orders will be imported into ChannelSale at a set frequency and can be sent to any preferred location and shipping tracking data will be set back to BestBuy Canada automatically.

Key Features 

Catalog Synchronization: Sellers will be able to to control all listing attributes like product title, description, price, etc from one single source.

Inventory Synchronization: Stock quantity can remain in sync from one source to BestBuy Canada and other marketplaces.

Order Synchronization: Orders from BestBuy Canada will be imported to ChannelSale and can be sent to any shopping cart like Shopify, Magento, BigCommerce, Volusion, or any order management platform like ShipStation, ShipWorks, Order Motion at a set frequency.

Shipping Tracking Synchronization: Shipping tracking will be imported from the order management system and posted on BestBuy Canada and other marketplaces.

Business Rules: Sellers are able to apply all types of business rules on inventory, price, titles, description, etc. Business rules engine will allow sellers to match their primary data to BestBuys requirements.

Dedicated Support: ChannelSale will provide dedicated support for all sellers with dedicated team responsible for the setup along with members from support and development team. Demo sessions will be conducted to ensure all sellers are comfortable with operating the platform for multiple marketplaces.

BestBuy is the largest and most successful retailer in Canada. They offer the most unique experience to the shoppers for a wide range of categories. BestBuy Canada offers a huge opportunity to online sellers with 99% of the brand awareness and strong traffic. If you do not have an account with BestBuy CA yet, Contact us to apply and get started.

The Shopify Amazon app is one of the largest selling and buying platforms where millions of buyers have developed their online stores. However, it is considered to be a platform for only selling products but that is not the case. Buyers can also sell their services however, there are few selected services that can be sold. Here are some of the services you can sell on Shopify:

1. Consultations

If you are a consultancy providing training or guidance to the people you can sell your services using Shopify. Also, people providing consultation related to businesses, law, finance, and education, health care can also use this application for selling the services on one of the largest platforms. If you have a web page or a website which has been in existence for a longer time, you can link it to Shopify.

2. Courses, lessons and classes

If you are a teacher mentor or a guide providing education and guidance, you can use this application to sell your services. The teachers can promote their online courses and the guides can provide lessons and classes for learning skills. If you have been already providing classes and guidance to people, you can easily provide your main profile links on your online store.

3. Appointments and bookings

If you own a small business where you provide personalized services to your clients you can use the Shopify app. Businesses like hair salons, clinics, spas, small restaurants, jewellery shops, and clothing stores can always take the help of Shopify to grab the attention of online buyers. You can use booking applications even on Shopify Store so that your appointment and booking procedure becomes much more easy and personalized.

Also, if you are a business providing food catering, event management, and equipment supply services, you can use Shopify buy on Google app. Even people providing home services like gardening, cleaning, and pet caring can find buyers on this app.

If you are using Shopify buy on Google, you need to think about ways to improve the online shopping experience of your customers. Because once you are able to improve the online shopping experience for all your customers, you will be able to improve your sales as well. However, if you are not able to improve the online shopping experience, you can use these following tips:

1. Improve search navigation

Firstly, you will need to improve the navigation. You will need to navigate the potential customers to your profile and in order to do that you will have to optimize your store’s visibility. You can search for products that are most demanded by customers and you can also see how the product has been listed. Check out keywords and Meta tags that are used for listing any particular product.

2. Remove pop up ads

If you want to improve the customers online shopping experience, you will have to remove all the annoying pop up ads. Although, a lot of e-commerce websites make money out of these advertisements, it is always better to provide a good online shopping experience to the customers. This will help you in improving your sales because customers may visit some other website or profile if they see annoying pop up ads. You can use adware blockers that can block all the unwanted pop up ads to help your customers have a better online shopping experience.

You can also improve the online shopping experience of your customers by using Magento Amazon. Also, you should post only high definition pictures of the products that capture all the three dimensions of the product. To make buying and selling more effective, you can also make product videos that are used by someone else which can become a referral or review video for your customer’s better understanding. These tips will help customers to have a better online shopping experience.