Category Archives: Magento Amazon

4 Valuable Lessons Sellers Can Learn From The Amazon Logo

Stephen Posted On - July 27, 2017

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Logos are often more than a tiny symbol that signifies the name of companies, institutions, organizations, corporate / business houses, political parties etc. More often than not, well designed logos speak miles about the motto, purpose and aim of the respective entities that they represent. Amazon is one such entity that speaks out through its logo; something that sellers in this marketplace can learn amply from.

What the name says…

The marketplace is called ‘Amazon’. The name itself symbolizes vastness and all inclusivity. After eBay, Amazon has the largest range of selling categories allowing sellers of all natures and volumes to perform in the platform. Sellers on the other hand are expected to ensure that they list relevant products that buyers will be interested in. In short, it should not happen that buyers come to Amazon and don’t find what they are looking for.

Simple and comprehensive –

The logo of Amazon is not a piece of art. It is simple, comprehensive yet impactful at the same time. For buyers, searching for products is very easy and there are infinite filters that they can apply. As far as sellers are concerned, they are required to maintain excellence in their operations to facilitate such purchase advantages.

Initiating end to end integration like Magento Amazon and syncing involving other shopping carts and marketplaces etc can help sellers significantly in this direction.

The arrow from A to Z –

The arrow from A to Z often goes unnoticed, but it has phenomenal significance. This basically signifies that buyers can locate just about anything in Amazon that can be delivered in a parcel. Sellers too need to ensure that the A to Z assurance made by the marketplace is always adhered to.

The smiley –

The arrow in Amazon also forms a smiley which is perhaps the most important aspect of the logo. The smiley symbolizes the smile that Amazon assures to bring in the faces of buyers during and after every purchase. Sellers need to ensure that their selling standards are high enough to live up to this assurance. Offering attractive prices and deals, maintaining high value of listing, easy and extended returns and refunds etc; all matter in this respect.

As far as multichannel sellers with Amazon presence is concerned, it is expected that Amazon is treated as the first preference. Sellers that are present in competing marketplaces like Walmart, carrying out productive integration including shopping carts like Magento Walmart Amazon syncing etc can be practical life savers.

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A Mini Guide To eBay Integration With Shopping Carts

Pramod Posted On - June 6, 2017

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Why is end to end shopping cart integration necessary for eBay?

Here are 4 good reasons why no nonsense, end to end integration is critically essential for fast paced top performing marketplaces like eBay…

  • Seamless performance – Smoothness and seamlessness in basic operations is possible only with end to end integration.

  • Power packed automation – Syncing with top performing shopping cart solutions can enhance automation levels to all-inclusivity. Shopify eBay integration can be mentioned in this respect.

  • Freedom from operational errors – Human errors are responsible for maximum number of slips in basic operational processes like listing, inventory management, order completions etc. With end to end integration with shopping carts, such flaws can be successfully averted.

  • Instant improvement in overall performance – While it is true that eBay integrations with shopping carts do not spell profits directly, it is does enhance overall performance by miles. Improved seller performance in eBay results in better visibility thereby generating greater traffic and sale in the part of the sellers.

Best approach to integrating eBay with top shopping carts?

If you are looking forward to ensure productive and result based eBay syncing with your respective shopping carts, these three steps are likely to help…

  • Gain a clear idea about the mechanism of integration – To begin with, you must do your homework on the mechanism of integration, what it does, how to commence and carry out the process and what to expect as immediate and future results.

  • Multichannel eBay integrations – The pattern of multichannel integration can be slightly different than integrating mono-channels with shopping carts and thus calls for greater levels of experience.

For example, if you are a Magento powered eBay seller looking forward to connecting with Shopzilla as well, you will need to carry out Magento amazon eBay integration infallibly.

  • You have to use evolved tools and software solutions for eBay integrations without which, your endeavor can collapse to non existence. Tools are your only support when it comes to braving the lightning pace of competitive performance in this marketplace. Therefore, you will benefit from learning about applicable tools and softwares that boost the process of eBay integration by miles.

  • Lastly, it is always considered wise to call professionals especially if you lack experience in integration. With professionals, the process is likely to be quicker and more productive with maximum assurance of flawlessness.

At all times though, you will have to bear in mind that, integration does not guarantee tangible profits, The process may take a while to accomplish and whether you engage professionals or not, eBay integration will claim sizeable investments.

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Walmart Vs eBay – 5 Differences To Consider

Stephen Posted On - April 26, 2017

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Walmart.com and eBay are two marketplaces that share many similarities. From offering lowest prices and the best deals across hundreds of product categories to inviting millions of unique visitors month after month, these platforms are often recognized as monuments of possibilities for sellers in general. However, there are certain inherent differences in Walmart eBay marketplaces that make them compatible for some sellers while being strictly incompatible with the others. Here are 5 differences that all sellers must consider thoroughly before attempting to create a place in these online shopping destinations…

Getting into eBay is easier than Walmart.com –

In eBay, all you are required to do is open an account and get going at your risk. As far as Walmart.com is concerned, you need to apply for approval and wait for weeks till the marketplace grants you a go-ahead. Walmart is very strict with its 3P seller policies and not all applications are entertained.

Hobby selling is not entertained in Walmart.com –

If you have scrap to sell out of your cupboard, eBay should be your best friend. Walmart on the other hand, supports midsized to large sellers that are wholly and solely dedicated to crowd pulling on a serious month to month basis.

You cannot sell real estate on Walmart –

Taking a closer look at Walmart eBay comparison, the latter appears to be more accommodative as far as selling categories are concerned. For example, you can sell real estate, automobiles in eBay, but not in Walmart.com.

Selling used and pre owned items is easy in eBay –

Walmart.com is not a place where you can sell your pre used items. The nature of the marketplace does not support such acts and may compromise heavily on your visibility if any such attempts are made. In eBay however, pre used items can be sold as long as sellers are careful about adding the right descriptions for their listing.

eBay supports bidding equally as fixed price selling –

Versatility of eBay scores way over Walmart.com when it comes to fixed price selling and bidding. Walmary.com for 3P sellers revolves around fixed price selling only, which needs to be the lowest compared to the prices of the same products in other marketplaces. eBay on the other hand is open to sellers for fixed price selling and bidding equally allowing sellers to choose what works for them best.

Both Walmart and eBay though respond best when integrated end to end with respective shopping carts and other marketplaces of presence. Volusion, Shopify, Magento, Amazon, Walmart, eBay integrations etc can be mentioned as examples.

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2 Woeful Walmart Marketplace Problems That Can Be Solved With End To End Integration

Daniel Posted On - April 5, 2017

Inventory Management
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Ever since Walmart.com started entertaining third party sellers, the world of new age e commerce is seen to get into a race with respect to wining a place in this promising platform. However, as has been witnessed over the past two years, creating and maintaining a growth based presence in this marketplace can get really tough if not approached with due seriousness.

Integration is one of the critically important keys to maintaining a successful presence in this marketplace in every respect whether in terms of basic operational processes or in terms of secondary matters like review generation, tracking performance records etc. Multichannel / shopping cart syncing like Magento Amazon Walmart integration etc. can solve a host of otherwise bothersome issues that can raise their heads when least expected.

Two extremely debilitating problems that end to end Walmart marketplace integration can solve can be mentioned as follows…

Inventory order management –

Walmart online marketplace is very particular about the quality, smoothness and effectiveness of inventory and order management. At all times, the pressure is extremely high on top performing Amazon sellers that have managed to gain entry to this marketplace especially in terms of maintaining order defect rates at 0% to less than 1%.

End to end integration can help sellers stay in tune with the synchronized inflow and outflow of stock on a real time basis that can be a life saver in all respects. Seeking assistance of professionals in Walmart API syncing can instantly lighten the burden in this respect in the part of the sellers to a significant extent.

Price management –

The problem of favorable pricing in Walmart.com has been named among the top horrors of the platform faced mainly by Amazon sellers. Walmart has been very clear about the fact that they expect their sellers to offer the ‘lowest prices’ for all products listed in this marketplace in a very literal sense.

This means that Amazon sellers performing in this Walmart.com will have to list their products at a lower price in this marketplace as compared with Amazon which again can put them in a seriously wrong foot. An easy solution to this problem is to list the same product at the lowest price in both the marketplaces.

However, when marketplace fees, commissions, other expenses like FBA costs as well as minute by minute repricing is taken into consideration, maintaining a flat lowest cost may lead to high visibility but any sale resulting from the same will only contribute to losses.

End to end price management integration on the other hand can offer a worthy relief from this otherwise obstructive problem. Pricing integration is always supported by advanced price management tools that can be literal life savers in this respect.

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7 Tactics to beat successful online sellers in revenue (very) quickly

Stephen Posted On - March 6, 2017

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Some entrepreneurs launch their online stores, stride faster than the rest with smart (and timely) decisions, and start making thousands in revenue in no time. And then there are those who, even after being in the market for years, struggle with poor sales and marginal profit. Can you relate to the later group of sellers?

Your competitors are making more than you, not necessarily because you’re working less hard, but because they are smart in their strategies, which always keep you a step behind them.
Want to jump ahead?

It isn’t really as difficult. You can do that—and that, quickly and without working for more hours. Here are 7 tactics to beat successful online sellers in revenue-

1. Integrate storefronts for higher efficiency

You’re wasting countless hours by heading to individual platforms and manually handling the technical ends of your various storefronts. Just signup to a reliable (and affordable) multi-channel e-commerce software solution and integrate all your marketplaces, webstores and comparison search engines—from Magneto Amazon to Walmart Sears. Now control everything, including product listing, real-time multi-channel inventory management and order fulfillment, from a centralized platform.

2. Offer ‘exclusive’ discounts

Being competitive is a key for online sellers to drive more sales. However, another side of this is that you will also have to settle for meager profit margin. Perhaps for this reason is pricing your products considered so tricky. When putting a price tag on your products, aside your own revenue goals, also consider other factors including the strategies of your competitors and current market trends. Offering limited-time period ‘exclusive’ discounts is one simple way to instantly boost your sales and take over your competitors.

3. Have a winning post-sales follow-up

Your business is a success if you manage to build a long-term relationship with your customers who not only make repeated purchases from you but also act as your product ambassador who triggers word-of-mouth marketing and boost your sales, both in the short and long run, with no promotional effort and investment whatsoever. How you do this? By engaging your buying customers with a solid post-sales follow-up.

4. Invest in retaining old customers

Here are what studies and numbers says about customer retention-

  • 40 percent of an e-commerce store’s revenue is generated by 8 percent of its customers; and these 8 percent are the repeated buyers.
  • 82 percent of companies agree that retention is cheaper to execute than acquisition.
  • The average repeat customers spend 67 percent more in their 31st to 36th months of their relationship with a business than in months 0-6.

These numbers prove well just how important and profitable customer retention could be. It’s the easiest way, in fact, to generate more sales without hefty cost. Focus more on retaining your old customers and edge your successful competitors like a pro.

5. Get to blogging

Blogging is, undoubtedly, one of the most underrated assets in the online retail scene. Know how to master it and you can quadruple your direct and indirect sales easily. While top names in the industry do blog, there are still many who are oblivious to its potential. Start writing blog posts today and get ahead of so many of your competitors in the most comfortable way possible. WordPress is possibly the most popular blogging platform.

6. Take hands of professionals

Your pace and efficiency will be much better if you have experienced professionals by your side. So get rid of your lone-wolf mentality. These days, top e-commerce solution providers are also offering managed services to the retailers/resellers, helping them with a range of backend, time-consuming activities, like listing optimizations, troubleshoot errors, program enhancement and profitability management. So pick a good e-commerce solution provider who also offers additional services and let them guide you move forward with big strides.

7. Reduce ‘hit and miss’ instances

When mapping marketing and pricing strategy, you’re not going to hit all the chords perfectly. However, making mistakes – and that, often – has its own cost, even if you think you’re learning with every experience. You must aim to reduce the ‘hit and miss’ instances and try to be more efficient in every direction. How? One simple way is to look the successful competitors, learn from them and beat them in their own game.

These are 7 tactics that would help you beat even the most successful of online retailers in terms of sales and revenue. Now you know, get to working. Be smart and strategic enough when making decisions.

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How to DOUBLE your Amazon sales in less than one month?

Stephen Posted On - February 1, 2017

amazon seller central
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Breaking the ice on Amazon for higher sales and profit isn’t rocket science. But neither is it any simpler. Thousands of sellers are struggling to make decent revenue on this largest marketplace today.

If you have a storefront on Amazon yourself, you would know the amount of work and countless hours it takes to maintain a high and consistent sale. But what if we tell you that you can increase your sales – double it, in fact – with few smart ways in a month or less?

Exciting, eh?

They aren’t secrets by any mean. Top and successful Amazon sellers know about these ‘smart ways’ well. And you’re about to too.

Here’s how you can 2x your Amazon sales in a month—without even doing anything exceptional-

  1. Automate listing and save time– You first need time to do things, right? So cut back on all the tasks that are irrelevant, time-consuming and that can be automated, like Amazon listing, feed optimization, inventory management. Bank on top (and affordable) e-commerce software solution to integrate your Amazon store with various other marketplaces, webstores and comparison search engines, right from Magneto Amazon to Amazon-Google Shopping.
  2. Get active on Facebook– Facebook is the largest pool of potential customers, regardless your industry. Sadly, not many online vendors use it to the fullest. Don’t be one of them! Get active on Facebook, if aren’t already. Reach out to your target audience, engage them—address their specific needs and promote your products strategically. Don’t shy away from investing in Facebook advertisement.
  3. Talk to your old customers– If customer retention ranks at the bottom of your priority list, time to give that list a reshuffle. Get connected to your old customers; have an impressive post-sale approach for your buying customers. Talk to them via emails (or Social media, IMs). Ask them about their overall experience and address their issues personally. This increase sakes and also builds good store credibility and can even trigger Mouth-of-Word marketing.
  4. Push customers to leave reviews– When approaching your old/current customers, push them to leave good reviews and ratings on Amazon. Of course, you don’t want too pressing though. Be strategical and try to ‘win’ their reviews. When confused, look at your successful competitors and understand how they are gaining more reviews.
  5. Get ready to compromise on your profit margin– Being competitive on Amazon is one of the important success factors for online vendors. So to make higher sales, you must be ready to compromise with small profit margin. Set the price of your products low; Amazon and customers both would love it. To that, low priced products have more chances to win ‘Buy Box’, which could be a big thing.
  6. Offer sensible discounts– Offering continuous discounts throughout the season is one of the biggest mistakes new online sellers make. Map a decent pricing strategy and offer your products on exclusive discounts only when it makes more sense—only when you’re sure of higher ROI.

These are 6 smart ways with which you can double your Amazon store sales in one month or less. Of course, there’s a lot more you must be considerate of. If you’re thoughtful enough when making crucial decisions, you would be able to boost your sales rather easily.

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5 Not-So-True Facts About Amazon Selling

Robin Smith Posted On - September 15, 2016

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The drive to sell more profitably in Amazon has lead many layman thinkers to express their opinions on the matter, which may not usually be applicable at all. Following are 5 not so true facts about selling in Amazon that has been grasping the imagination of newer enthusiasts that are supercharged with the idea of making amazing profits in very little time…

It is easy to start

This is the first not so true fact about Amazon selling. Irrespective of the infinite articles ad blogs floating around in the internet about how easy things have become, it still takes a whole lot of effort right from the process of establishing presence in the platform to standing tall in competition, being seen in the top of search lists, gaining maximum clicks and converting the same for making a sale.

Optimization guarantees profits

No, it does not, and it never did. Optimization of listing ensures higher visibility in Amazon which can win more clicks in favor of your products. Conversion of click to sale depends on the mood of the buyers and the how convincing your product is in the first place. Profits on the other hand are a result of sale and product pricing after subtracting associated fees.

Lowest price assures place in Buy Box

Amazon selling often seems bleak without the rush for the Buy Box. Almost every seller is competing for a place in this window of opportunities. However, it has been observed that the parameters for gaining a place in the Buy Box are often unquantifiable. So, for those who believe that selling their products in the lowest prices will fetch them the window, it may be time to think again. To sell at the lowest price may often invite losses while not gaining a place in the Buy Box at all.

FBA is the ultimate order completion solution for all

FBA is one of the best ways to improve your order completion process flawlessly while taking off the load of packing, shipping, and returns etc from your back. But, it is also necessary to know that all products do not qualify for FBA and that the service comes with rather complex fee format that can claim a considerable chunk of profits if not understood properly.

Integration is easy, affordable and solution to all selling hassles

Say for example, if you are a Magento powered seller, it will be imperative for you to conduct Magento Amazon integration flawlessly. The process is intended to maximize operational efficiency while minimizing manual work load in the part of the sellers. At no time should any seller end up thinking that integration is a profit making component primarily because it is not.

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5 Powerful Tips To Run Your Amazon Store More Profitably

Daniel Posted On - September 9, 2016

Amazon seller central
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Creating an impactful and profitable presence in Amazon takes a whole lot of hard work and perseverance in the part of each and every seller. In very simple words, making profits in Amazon is never easy mostly owing to the fact that every other competitor in this marketplace is engaged in putting their best foot forward with the assistance of good selling practices.

Strategizing is therefore the lifeline for any successful Amazon store and not many sellers can think of maintaining their presence without resorting to the same. Here are some of the best tried and tested tips that successful sellers usually swear by…

Power listing

Perfectly optimized listing that is complete with enhanced purchase value in favor of the buyers is the first step to gaining maximum attention in favor of your store in Amazon. Power listing basically includes optimizing the titles, descriptions, prices and images of products in tune with the search engine of Amazon and introducing frequent updates to stay in tune with competition.

Introduction of fresh products will gain better visibility

Introducing fresh stocks time and again plays a direct role in boosting visibility of sellers. Amazon welcomes fresh products and ensures showing them at the top of the search lists as buyers look for similar products.

Moving inventory with attractive deals introduced when prospective buyers are in their best purchase mood

Understanding buyer mood at specific seasons and introducing products and deals accordingly is one of the best strategies to win maximum attention towards respective Amazon stores while making significant levels of profits as well.

Reviews and more reviews

These are the times when reviews make massive difference to the visibility and ranking of products in Amazon. Sellers who wish to see their stores succeeding by the passing months, it is imperative to focus on generating as much positive reviews as possible. Using tools for the purpose is also suggested.

Focusing on value of listing is more important than lowest prices

This is one of those strategies that will never go out of style. Buy Box should be your second aim. Your first aim should always rest with improving the value of your listing so that buyers can experience the relevance of every penny spent on the purchase.

Carrying out proper integration processes is also very important to support each of these strategies whether in Amazon or in eBay. Say for example, if you are a Magento powered seller, you will need to conduct proper Magento eBay / Magento Amazon integration to gain a head start in competition.

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Google Shopping Feed Dos and Don’ts

Robin Smith Posted On - June 29, 2016

Google Shopping Feed
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Platforms of opportunities often come with a range of if-then-else’s navigating through which can claim any odd e commerce seller’s patience. This is especially true in case of top comparison shopping engines like Google Shopping managing performance in which can always be challenging and expensive at the same time. Basically, there are two steps to succeed in Google Shopping; one is to carry out proper integration with respective shopping carts and the other is to focus on the listing.

Integration is usually not an issue considering the fact that there are a number of e commerce solution developers who can carry out the process as smoothly, effortlessly and affordably as Magento Amazon or Shopify eBay integration for that matter. Troubles usually begin when sellers need to make their listing visible and productive in the platform. This too can be achieved if the following guidelines are borne in mind…

To begin with, determine whether the products you are introducing in the platform is market fit / click worthy. Take a rather ridiculous example in this respect. Say you are somehow selling I phone 4s in Google Shopping! Even with the best of listing, you product may not sell. You may get a 100 clicks out of curiosity from buyers (who would want to check if the seller is not playing a joke), but conversions will be a far cry. So, you will be paying out 77$ to Google Shopping for just about ‘nothing at all’!

Secondly, add as much impact in the listing as possibly. Your aim is to ensure that 2 clicks should convert to at least 1 sale. Basically, you should not be paying .77$ for nothing. It can add up to a good lot on unpopular products which can drain a lot from profits that you make on other listed items. Say for example, if you have unpopular products in your Bigcommerce powered store listing, you can choose to pull them out while carrying out Bigcommerce Google Shopping feed import.

Thirdly, stick to the optimization rules i.e. no keyword stuffing. Google Shopping does not like being bluffed. The platform expects the titles to be crisp, to the point, comprehensive and best suited to the product that the merchant is trying to sell. Tricks and hacks are awarded with scrapping of listing.

Fourthly, irrespective of what tricks and hacks may preach, please take care of your descriptions. Product titles, images and descriptions should all match to perfection. Google shopping may flash your products even with mismatched descriptions, but buyers can read and they may get confused. This can eventually compromise conversion of traffic.

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Magento Amazon Integration Best Practices

Steve Burns Posted On - May 30, 2016

Magento Amazon, eBay, Rakuten
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Integration refers to the process of syncing shopping cart solutions with e commerce marketplaces or comparison shopping platforms. This is one of the best initiatives that can help any seller handle their operational end to end work load efficiently and flawlessly. As far as top marketplaces and shopping cart solutions is concerned, sellers are required to maintain best integration practices at all times. Magento and Amazon can be taken as an example. If a certain seller is powered by Magento and is performing in Amazon, it is imperative for the seller to carry out Magento Amazon integration following best practices for the same.

Best practices refer to a set of steps that have to be maintained while integrating the two platforms so that maximum benefits can be obtained from the same. While integrating Magento with Amazon or even Magento Rakuten / eBay / Jet.com for that matter, sellers are required to be abreast with the technicalities without fail. If the sellers have absolutely no experience in handling such technical matters, it is always recommended to use professional assistance for the purpose. Professionals may come at a cost, but they can ensure flawless execution of the process that will help you manage your Magento powered store in Amazon with perfection from the very first day onwards.

Secondly, while the basics like inventory control, listing management, order processing and completion is imperative in the process of syncing, sellers will also have to take up the matter of back end integration with due seriousness. This will go a long way in helping to maintain effortless control in every nook and corner of your Amazon venture. This may take some time to accomplish ranging from a few days to a few weeks, but once up and ready, you will have even the tiniest detail of your Amazon efforts right at your fingertips.

Besides this, while carrying out Magento Amazon integration, it always pays to multichannel integration facilities than point to point integration systems. Multichannel selling is the single simple mantra for e commerce ventures these days and it is not possible that the sellers will stick to one platform only. Therefore, when the integration systems are such that it can bring together different platforms of sale than just one, the profit and visibility trends are likely to be on your side. Multichannel integration systems may cost slightly more than point to point integration solutions but they are worth every penny spent on the effort.

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Times When Amazon Sellers Vie eBay

Daniel Posted On - May 30, 2016

Amazon Sellers Vie eBay on Magento
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The Amazon v/s eBay war is likely to continue for ages to come for many reasons than one. The platforms currently occupying the No. 1 and No. 2 places in the world of e commerce vastly differ from each other in their nature, assurance for best buyer experience being the only factor where they match. However, there are times when Amazon sellers are seen to vie eBay performers for a number of advantages that they seem to have over the former. If you take a close look, these reasons actually appear to make eBay more profitable for sellers than Amazon.

To begin with, eBay listing is more luscious in comparison with Amazon listing. Considering the variety of products that can be sold in this platform in a variety of conditions, it only made sense for eBay to make the listing more defined as compared with Amazon. Right from the images to the title to description of the condition in which the product is sold, contributes to offering best purchase experience in the part of the buyers.

Secondly, no one can deny the fact that seller exposure in eBay is irresistible. On clicking on a certain product in eBay following search for the same, buyers get to see vivid seller information at the side of the screen. While it is true that power sellers in eBay usually take the cake in this respect, even the smaller sellers are better exposed in eBay than they would ever be in Amazon. Basically growth as a seller has greater possibility in eBay than the latter.

The spread of allowed product categories in eBay is anytime more tempting than Amazon. From refurbished products to unique items and antiques, you can get anything and everything in eBay and that too with ample value for every penny spent on it. Amazon has a very wide product category but not as spread-out as eBay. This is one of the reasons why a greater number of sellers can find place in eBay than Amazon.

Fourthly, Amazon has never been a place for hobby selling. If you are selling in Amazon, you will have to go knee deep in using automation solutions and carrying out proper store integrations to get some chance at profits. For example, if you are a Magento powered store owner, you will have to carry out Magento Amazon integration without fail irrespective of how small or established you may be. Hobby sellers in eBay don’t have to take such loads on their shoulders.

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Refreshingly Updated Magento Still Need Best Integration With Amazon

Shrikar Khare Posted On - May 19, 2016

magento eBay & Amazon
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Users of Magento have always loved the innovations that are introduced by this store building e commerce support solution almost every passing year. And this time, the impact of the annual facelift has been quite significant. Magento Marketplace as this new model layout has been named has made it extremely convenient for merchants to manage their Magento powered store very effectively and conveniently while adding uniquely functional features to their everyday functioning. Now, to ask whether the new updates will directly impact the functioning of Magento powered stores in top performing platforms for the better or not… the answer may not be very uplifting.

Basically, with the host of new features and improvements, merchants will still require to carry out proper syncing of this shopping cart solution especially with top marketplaces and comparison shopping platforms. Magento powered merchants who are present in Google Shopping, Amazon and eBay need to ensure the best possible Magento eBay / Amazon Google / Shopping integration to experience optimum benefits from these platforms. While it is true that integration advantages of Magento has always been more wholesome than many other store building shopping cart solutions, even the newest of improvements have not been complete enough to overrule the necessity of third party assistance.

It has been observed that it is merchants with midlevel to high business volumes usually approach Magento to power their stores. While there are economy level options for smaller sellers, the costs are usually seen to add up to an uncomfortable level for the same. The majority of midlevel to high volume merchants using this solution often doesn’t flinch from using third party integration services to strengthen their performance in the top platforms of sale. Basically, they can afford the costs and also have the setup to maximize their sale to balance the expenditure in the shortest possible time.

Basically, it can be said that even with the most innovative facelifts introduced by Magento, it is still at a considerable distance from making this platform complete and independent of third party involvements. At present, there are a few very dependable third party e commerce solution developers who have mastered Magento Amazon / eBay integration solutions which not many platforms on their own can match. So, it can be said with confidence that Magento may be an exemplary platform with all its improvements and developments; it still has to walk miles to catch up with the core matters of multichannel selling.

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Improving Magento Amazon Integrated Performance Can Be A Tool Away!

Thomas Posted On - May 4, 2016

Magento Amazon & Rakuten
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Magento as a shopping cart solution is quite complete in its own terms. But managing presence in top performing platforms like Amazon is assured to claim a little more of time and patience. Keeping up with the speed of this marketplace along with the changes and updates that are introduced every now and then can become a massive hassle even for flexible shopping cart solutions like Magento to keep up with. More often than not, the integration solutions that are offered by Magento itself appears worthy enough to handle the basics like basic inventory management, listing, keeping track of orders and fulfillment etc. For startups and comparatively smaller businesses, this could work to a certain extent. For very large sellers though, bare basics usually tend to fall short in many ways.

For larger sellers or those with growing business, using advanced Magento Amazon integration tools is necessary. These tools are basically feature packed solutions that offer an extended push to the connected performance between the two platforms. These tools go a very long way in powering up the existing features that manage and control basic operations making them speedier, accurate and system friendly. Features to improve customer services, warehouse integration, currency management, payment integration, returns handling, advanced product listing features, enhanced automated assistance, tracking and reporting performance metrics, mobile integration and many more can be at the tip of your fingers.

The features that are usually packed into these tools usually justify the prices at which they are available. Magento Amazon tools / plug in solutions available from certain reliable third party providers have already managed to reap massive popularity, whipping up demands from e commerce enthusiasts from over 100 different countries with more queuing up by the passing years. Tools and plug in solutions for other growing platforms like Rakuten and Jet.com are also gaining visibility and acceptance.

For sellers who still maintain blind faith in the fact that top shopping cart solutions are complete in what they offer may be missing out on glorious opportunities. In fact, dependable shopping carts like Magento often introduce a range of apps and tools time and again with myriad features that tend to address the gaps that surface more frequently than otherwise for its Magento Rakuten, eBay or Amazon store integration. Not many of these tools are available for free, which makes it quite reasonable in the part of the sellers to try third party solutions that usually packed with more features also for a better chance at operational improvements.

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3 Reasons That Makes Vendor Central Shine Over Amazon Seller Central (Occasionally)!

Robin Smith Posted On - April 18, 2016

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The Amazon v/s eBay war is likely to continue for ages to come for many reasons than one. The platforms currently occupying the No. 1 and No. 2 places in the world of e commerce vastly differ from each other in their nature, assurance for best buyer experience being the only factor where they match. However, there are times when Amazon sellers are seen to vie eBay performers for a number of advantages that they seem to have over the former. If you take a close look, these reasons actually appear to make eBay more profitable for sellers than Amazon.

To begin with, eBay listing is more luscious in comparison with Amazon listing. Considering the variety of products that can be sold in this platform in a variety of conditions, it only made sense for eBay to make the listing more defined as compared with Amazon. Right from the images to the title to description of the condition in which the product is sold, contributes to offering best purchase experience in the part of the buyers.

Secondly, no one can deny the fact that seller exposure in eBay is irresistible. On clicking on a certain product in eBay following search for the same, buyers get to see vivid seller information at the side of the screen. While it is true that power sellers in eBay usually take the cake in this respect, even the smaller sellers are better exposed in eBay than they would ever be in Amazon. Basically growth as a seller has greater possibility in eBay than the latter.

The spread of allowed product categories in eBay is anytime more tempting than Amazon. From refurbished products to unique items and antiques, you can get anything and everything in eBay and that too with ample value for every penny spent on it. Amazon has a very wide product category but not as spread-out as eBay. This is one of the reasons why a greater number of sellers can find place in eBay than Amazon.

Fourthly, Amazon has never been a place for hobby selling. If you are selling in Amazon, you will have to go knee deep in using automation solutions and carrying out proper store integrations to get some chance at profits. For example, if you are a Magento powered store owner, you will have to carry out Magento Amazon integration without fail irrespective of how small or established you may be. Hobby sellers in eBay don’t have to take such loads on their shoulders.

A spark of debate has been seen brimming among the Amazon sellers while expressing their opinions on seller and vendor central. Somehow, the seller central enthusiasts cannot appear to decide whether this is their most favored selling solution or force favored selling solution. For a very long time, sellers were more or less blind to the little loopholes that the seller central featured without apology.

However, more and more aspirants of better business in this mighty platform are waking up to the defects and are also realizing why exactly their products will be featured next to or below vendor central products almost ever second search. This realization has thrown light upon 3 undeniable reasons why the vendor central is any time better and more favored as compared to Amazon seller central (give and take … conditions apply)

To begin with, vendor central sellers are more relaxed as far as management of their inventory is concerned. All that they need to do is hand it over to Amazon (Amazon buys their inventory) and get their payments within 30 to 60 days as specified by the platform. Considering the fact that the vendor central sellers are very large and often successful, they don’t rally mind being paid at such massive intervals. With the inventory handed to Amazon, their worries about inventory movement comes down to scratch if nor lesser!

Secondly, there is something so irresistible about access to Amazon Vine that is wholly and solely accessible to vendor central users (for a fee, of course). The Amazon Vine allows the vendor central users to send product to high quality reviewers to generate trustworthy reviews in favor of their products. This improves the visage of the products before target buyers thereby placing it in a more favorable and profitable place as compared with others. if you are thinking about moving inventory faster, this can help tremendously.

Thirdly, as a vendor central user, there is a whole lot that Amazon does in favor of your store than just handling your inventory. The process of automated returns-handling often leaves the seller central users fuming with envy. For the latter, handling returns is often a messy manual process that can get a facelift with the usage of tools and software solutions dedicated to the purpose. Carrying out integration processes between shopping carts and Amazon, e.g. Bigcommerce / Magento Amazon integration can help in this process.

There are many other advantages that are specific to vendor central and not granted to seller central users yet. However, the drawbacks of the former often tends to downplay its advantages giving the seller central users many good reasons to rejoice.

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5 Tips to Become a Top Seller on Amazon

Stephen Posted On - March 2, 2016

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Amazon is a huge marketplace on the web, and many big as well as individual sellers are finding success with the platform. In only a few years, it has become a trusted name among online shoppers. If you wish to become a top-rated seller on Amazon, the following 5 tips can be assistive for you.

Choose the right account level

Merchants can choose from various account levels on Amazon. There is the regular account level which allows you to list for free your item in the catalog of the website. You do not have to pay any listing fees, and payment is applicable only when a sale is made. The pro merchant account is the second account level which offers greater flexibility. You can list products not in the catalog of Amazon at present. You can get a decent discount of around 0.99 USD for each product.

Use Amazon Seller Central

Merchants can get regular reports from Amazon seller central. The reports can assist you in analyzing your sales, finding out potential buyers and determine how effective your promotions and marketing are. With companies that offer eBay Amazon tool and other similar apps, you can easily get the reports sent to your inbox or reflected on your store.

Make use of Amazon Marketing Tools

You can also make money from Amazon by using the marketing tools present on Amazon, such as Likes, Tags and Listmania. This will assist you in providing your store items with higher visibility.

Be an Amazon Featured Merchant

By turning yourself into a featured merchant over Amazon, you can get your items noticed easily. You can earn the trust of potential buyers and earn good reputation among them. Although there is no official information from Amazon about how sellers can turn themselves into featured merchants, it is assumed that high product sales, amazing customer reviews and minimal or no complaints from buyers helps do that. You also need to stick to all the policies, selling rules and regulations of Amazon in order to avoid being banned.

Choose an Amazon integration service provider

With a Magento Amazon integration service provider, you can easily get your store products integrated with suitable categories from Amazon and be assured of higher visibility. This will assist you in enhancing your product sales. Becoming a big seller on Amazon with large volume of product sales will assist you in becoming a featured seller.

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