Do you have an e-commerce business or planning to start one? If yes, this one is for you.

Curious about what will sell like hotcakes this year? Do you want a thriving business or are you happy about missing opportunities? This is why it is important to pinpoint the top eighteen items that are set to dominate e-commerce this year.

Ready to discover what are trending to sell? Let’s dive in!

18 High-Demand and Trending Products Categories To Sell Online

Electronics

In the digital era, customers are constantly on the lookout for innovative gadgets and devices. For example, smartphone accessories like mobile cases, chargers, screen protectors, etc., are quite in demand and are valued at billions of dollars. Another item that is catching up is the Surge Protector for charging multiple accessories.

Healthcare 

In previous year, healthcare products like vitamin boosters, and supplements like Zinc capsules and Vitamin C supplements sold the most in the US on the online shopping cart platforms. For example, searches for ‘Magnesium Spray benefits’ rose by 300% on Google last year. Similarly, Amazon recorded high sales for Whey Protein Powder.

Skincare 

Customers want premium beauty products that are ethically and sustainably made with zero testing on animals. Vegan products with hyaluronic acid and retinol are preferred for skincare. For example, Mighty Patch, a pimple patch is garnering top attention and likely to stay the same.

Baby Products

Safe, soft-to-touch and functional baby products continue to remain on the top in the e-commerce industry. For example, baby wipes from WaterWipes are gentle and best for rashes. Made from purified water and fruit extract, this has been the go-to for most parents in the West.

Clothes and Apparel

In this category, the demand for seasonal coats or jackets for outdoor activities has seen a rise on Amazon. Being a drop shipper or an affiliate could be a good business decision. In the footwear section, crocs seem to be the all-time favorite for customers nowadays.

E-Bikes

Electric bikes are another popular item, gaining traction in e-commerce. With annual sales growing at 10%, power-assisted e-bikes make commuting easy on all kinds of terrains.

Pet Supplies

As more people bring home pets, the demand for products the furry companions has been constantly rising. On Amazon, pet products like Dr. Elsey’s Premium Clumping Cat Litter occupy the top place for their odor and dust control features.

Outdoors

Products that make outdoor and fitness experiences better feature high in the e-commerce segment. For example, ice packs that help keep food fresh for longer periods are witnessing a peak, especially during holidays and festivals.

Video Games 

As the gaming industry grows, more and more customers look to order and buy video games. Related to this section, Amazon reports that stereo gaming headsets are the new trend in the virtual world.

Cosmetics

Makeup items are trending big time this year. Shopify reported that lip stain products topped their charts in this category. There are reasons to believe that this product will continue to trend this year too.

Home & Kitchen

Customers today love products that help save time in kitchens and make their homes look sophisticated. This is a category that has remained in demand for years in e-commerce. Consider businesses in cookware, kitchen appliances, and home decor items for success.

Arts & Crafts

Not just for kids, arts and crafts have become favorite pastimes for adults too. That is why, it is a top business idea. Shopify reports that keywords like ‘crochet kit’ is searched almost 14,000 times every month and ‘pottery clay ‘ receives about 4,000 monthly searchers.

Perfume

Personalized scents continue to be in demand. People look for brands that are premium, trusted, and made from natural ingredients.

Wine

Customers are okay to experiment with wines that are not just vintage. They look to buy organic and natural wines. It doesn’t necessarily have to be from famous vineyards; they are ready to try premium wines from undiscovered regions too.

Toys

In this category, parents are ready to spend on games and activities that keep them busy and occupied. Thus, the demand for toys has witnessed spikes post Covid and the same trend is expected to continue this year.

Appliances

This is another competitive segment in e-commerce as appliances are known to make life convenient. Take the case of air conditioners, washing machines, vacuum cleaners, etc. The countertop icemaker has been one of the top products for Amazon last year.

Bedsheets

Searches for “linen sheets” have witnessed about 20,000 monthly searches. If this business idea appeals to you, you can enter the bedding niche and then add on other related items, like pillows, sleepwear, comforters, etc.

Musical Instruments

This category is also featuring well in e-commerce and is expected to do good this year too. This is because the love for music does not seem to be dying down anytime soon. The rise of podcasting and video streaming services has also impacted demand for good-quality audio instruments.

If you are serious about an e-commerce business, consider the products listed here to occupy the virtual shelves of your online store.

Contact online selling strategy experts at ChannelSale to setup seamless product listings and orders automation across marketplaces.

When businesses are the customers of other businesses online, it is called B2B e-commerce. This guide will cover the basics of this e-commerce type.

B2B E-commerce: What is it?

In this format of electronic commerce, goods or services are sold or traded between commercial companies. The sellers are businesses and the end users are also businesses.

Types of B2B E-Commerce

• Business-to-Business-to-Consumer (B2B2C)

In this type, two or more businesses join hands to sell to end customers. For example, one company could be a manufacturer and the other the distributor.

• Wholesalers

In this case, one business acts as the wholesaler. It sells bulk products at discounted rates to a second business, which then resells directly to customers at market prices.

• Manufacturers

These are businesses that manufacture or engineer products with raw materials, equipment, labor, etc. They then sell the products to other businesses, like wholesalers, retailers, etc.

• Distributors

These are businesses that do not manufacture goods but work as the link between manufacturers and other businesses that sell those products to end customers.

Benefits of B2B E-commerce

Some of the top benefits of business-to-business e-commerce are –

1. Smoother Sales Operations

The online B2B e-commerce business model is more productive than the offline format as it helps manage the operations end-to-end efficiently. How?

• No more manual order taking on phone calls or through emails. Your customers can order directly from your site and the orders get automatically processed.
• Inventory management becomes an ease by using resources like Channel Sale that helps sync the inventory in real-time.
• Invoices and payments online are automated. With an integrated accounting software system, things become even easier without the hassles of manual tracking.
• Your site can offer B2B customers the choice of self-service, which lets them check status, and quotes, and find all other information on their own.

2. Getting new customers

Selling to other businesses through offline means can be quite limiting. You need to keep connecting with them over calls or meet them in person. However, with online B2B e-commerce, you can connect with customers in other geographical regions too with a few simple clicks.

In the case you are already selling online in the B2C format, you already have the virtual resources to connect with other businesses and sell your goods to them. Online e-commerce platform ChannelSale is a big help in this regard with their centralized channel management where sellers and users can work with multiple channels through one software interface.

3. Use data to increase sales

Online sales have the added advantage of building sound databases. This data can be accessed by your business to make informed decisions to increase revenues and sales.

4. Reduced costs

With B2B online sales, costs can be lowered in multiple ways. With automated order processing, you save time and money. The likelihood of errors is reduced as manual orders are risk-prone. Your team spends less time on routine tasks, letting them focus on more productive tasks, like upselling or getting new customers. Printing and mailing costs are reduced as all happens online. Real-time visibility into inventory removes issues related to over-stocking and under-stocking.

5. Convenient buying experience

An online B2B store, your customers can engage in self-service while placing orders, or purchasing goods. They can search for items, view product specs and prices, check availability, track status, access invoices and more. They can access these facilities 24/7 without limitations of business hours.

B2B E-Commerce Strategies

Building B2B e-commerce business need to be based on the right strategies for business success. Follow these strategies –

Identify trends and growth opportunities

Keep a watch on products that are trending. Understand what your customers are interested in. Analyze insights so that your product offerings and catalog can be tailored to meet the demands of different customer segments.

Understand your customers

You need to understand the customer profile of your B2B audience. Understand their pain points.

Attract with incentives

Give your customers something exclusive the first-time. Offer bulk discounts or give the value-added deals like free shipping for certain invoice amounts. Make sure that the deals are for limited time to prompt customers to act fast.

Go in for targeted marketing

Use data to refine your marketing strategies. You can work through information to see which products or channels are doing good, and strengthen those portfolios.

Follow online Marketplaces, Comparison Shopping and Affiliate marketing product listing strategies

Whatever be you route map, ensure that these are optimized for marketplaces and comparison shopping engines and affiliate networks This will help organic flow of traffic to your site. With the help of the right keywords, descriptions, attributes etc, you can make your product listings rank higher on the shopping engines result pages for better traction.

Choose the right e-commerce platform to make the most for your business. ChannelSale specialized software and expert services helps sync product listings across multi-channel sites works as a centralized system to help optimize sales. This is the starting point of your B2B e-commerce journey.

E-commerce is booming, revolutionizing the way people shop and businesses are conducted all over the world. From its meteoric rise during the pandemic to its sustained momentum in 2024, the sector does not show any sign of slowing down. In 2024, e-commerce sales topped $6.5 trillion, a remarkable milestone that underlines the ever-increasing importance of online retail in our daily life. The forecasts said this figure would reach $8 trillion by 2026 impelled by technological changes, changing buyers’ behavior, and innovative sale strategies.

Now that the year 2025 is drawing in, it would be interesting to look at some factors that shaped e-commerce last year and the emerging trends that are likely to set a new definition for this industry in the coming year.

2024: A Year of Growth and Transformation
E-commerce witnessed an unparalleled growth in 2024. The number of smartphone owners globally upsurged from 6.4 billion in 2023 to 6.7 billion in 2024, and it drove mobile shopping further. In the same way, social commerce surged, with over 215 million new social media users joining the platform compared to the previous year, as of October 2024.

What’s in Store for 2025?
As the year 2025 unfolds, several transformational trends are about to sweep the e-commerce sector. Here is what one can expect for businesses and consumers:

1. Mobile Dominating Online Shopping
   It’s expected that by 2025, mobile shopping will comprise over 63% of sales from e-commerce. This ease of being able to shop anywhere on a smartphone will be seen as the biggest driving factor in e-commerce growth, with more than 7 billion users. This therefore means that the optimization of experiences on mobile-for instance, easy-to-use applications, seamless payment gateways, and tailored interfaces-will be the life-and-death factor of businesses striving to retain and gain customers.
2. Social Commerce: Its Emergence
   Social media platforms are rapidly turning out to be strong e-commerce channels. Shopping within apps, shoppable posts, and live-stream events will rule in 2025. Social media has created engaging, community-driven shopping experiences that make it a game-changer for brands in their quest to connect with target audiences.
3. Augmented Reality (AR) Shopping
   AR technology will be key to enhancing online shopping experiences. For example, customers can try out clothes or furniture virtually and make informed decisions. This not only increases buyer confidence but also reduces product returns, thereby increasing profitability.
4. Integration of Artificial Intelligence with Voice Commerce
   In 2025, voice commerce, triggered by AI virtual assistants like Alexa and Google Assistant, will finally start to gain momentum. With the ease of voice commands, one can search, compare, and buy products. Also, AI-powered chatbots will get advanced, using NLP to provide personalized customer service and query resolution in the minimum time possible.
5. Live Shopping Events
   Livestream shopping will continue to soar high in 2025 after the popularity it received in 2024. Companies will host exclusive events to introduce their products to a very large audience in real time and offer them for a limited amount of time. The tendency of interacting with viewers this way will drive them toward making impulse purchases.
6. Improved Payment Options
   With increasingly valued untroubled and secure forms of paying, businesses operating in 2025 need to offer a variety of ways to pay, from digital wallets and crypto to buy-now-pay-later options. Ensuring the privacy and security of user data is crucial in building this trust.
7. E-commerce Sustainability
   Sustainability will be the key factor on which businesses will survive in 2025. Eco-friendly packaging, carbon-neutral shipping, and ethical sourcing practices are some of the important factors that will attract the environmentally conscious consumer. It is expected that companies willing to focus on sustainability shall enjoy better customer loyalty and better brand reputation.
8. Expansion of New Marketplaces
   This would mean that the e-commerce market is going to be diversified, with niche marketplaces being established to cater to specific segments of customers. These platforms will give customers unique shopping experiences and enable smaller businesses to compete more effectively against industry giants.

Preparing for the Future
The unfolding future for e-commerce with the advancement of technology and consumer-oriented strategies at the forefront is one of unparalleled opportunity, which guarantees continued growth. It is in this regard that businesses must be agile to adopt innovation and constantly adapt to changes in consumer preference to prosper in this dynamic setting.

Key takeaways for the year 2025 are:

• Expand and optimize product listing visibility on multi-marketplaces
• Invest in campaigns for mobile devices and augmented reality technologies.
• Utilizing social media for direct sales and to engage with the brand.
• Customer-centric services, such as secure modes of paying for the service and AI-powered support. It will align with the sustainability goals for meeting the consumer’s expectations.

Wrapping Up
2024 was a landmark year for e-commerce, with record sales and innovative developments. As 2025 gets underway, that growth trajectory does not really appear to be slowing. From live stream shopping to augmented reality experiences, e-commerce in the future is going to be even more engaging, convenient, and customer-oriented.

These are the trends to watch in 2025. Businesses would not want to lag behind when it comes to capitalizing on these trends. ChannelSale offers a comprehensive e-commerce solution with which to partner in developing the tools and expertise needed to navigate this rapidly evolving landscape. ChannelSale integrates major marketplaces, comparison shopping engines, and social networks and arms businesses with advanced software solutions to maximize sales and efficiently manage operations.

Get ready for 2025, embrace the trends, and unlock new opportunities in the world of e-commerce!