Every consumer wishes to have an outstanding experience when they shop from an online store or business. It’s because around 86% of consumers leave a business or brand within 2 seconds because of poor experiences.
Experts have even provided evidence that back in 2022, around 49% of consumers left a brand because of poor customer experience. So, if you want all the consumers to have an excellent customer journey by shopping from your brand, you need a good strategy for it.
There are several ways through which you can easily create an excellent strategy that will help simplify the whole consumer journey. These are:
Personalize the entire experience
In today’s modern world, personalized service is no longer an option, but it has become crucial. Many customers these days want brands to anticipate all their needs and around 63% of them want to have a personalized experience.
Besides that, 37% of the consumers have claimed that they will not purchase any product or do business with brands that do not provide a personalized experience. Due to such reasons, many businesses have opted for personalized strategies to increase their revenue.
One of the best ways companies can offer personalized experiences is by providing discounts and offers based on consumer behavior. Brands can also provide personalized suggestions to offer their consumers the best experience.
Enhance the UI [User Experience] Navigation
When the website is not that easy to navigate, it will become difficult for all the customers to fulfill their end goals. Low-quality user experience can frustrate the customers, and they might end up abandoning the application or the website.
Based on 61% of web designers, poor navigation is one of the primary reasons why many customers and visitors leave a particular website. It’s extremely crucial for a business’s website to outline the journey the visitors must take to reach their end goals.
All websites should use logically arranged, easy-to-locate and clear buttons for the navigation menus.
Make the website optimized for the mobile
Experts have pointed out that 59% of web traffic comes from mobile phones. Many website design companies have also said that the primary reason why people leave websites is that they do not function properly on mobile devices.
Brands optimize their website design for smartphone devices by reducing the size so that it loads faster on the small screen. Besides that, brands have to make sure that their website responds perfectly when consumers access it from their mobile devices.
This will not just provide the consumers with an excellent experience but will also enable them to purchase all the products or items from the website.
Every consumer wants to purchase from a brand that has an outstanding and highly responsive website. That way, they will not just have an excellent experience but will also allow them to navigate from one page to another on the site.
Besides that, businesses should also make their website mobile optimized so that people can access them from their respective mobile devices whenever they want.