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E-Commerce Series: Increase Product Visibility and Shoppability

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Increase Shoppability

Many people have dubbed 2022 to be the year of record inflation and have made all consumers conduct their shopping activities in a smart way. But consumers might become a bit choosy as 2023 is filled with economic uncertainty.

There is an increase in market saturation, and businesses are finding it a bit difficult to properly market their products and services.

But in this modern era, there are countless optimization methods, targeting possibilities and ad types which can help businesses to stand out among their competitors. This can provide a smooth shopping experience to all consumers as well.

How do customers discover products online?

Marketplaces are not the sources through which all customers discover various products and services. Apart from marketplaces, there are several other channels, especially social media, which give consumers a chance for engagement and product discovery.

Experts have provided evidence that social media platforms play a vital role in the area of product awareness, as they can influence 23% of shoppers to make a purchase. This clearly shows that consumers utilize multi-channels to find a product or service of their choice.

  • Increasing the shoppability and visibility of products 

There are several ways through which you can easily increase the discernibility and shoppability of your products or services:

Make the visuals a lot more appealing People say that around 83% of all the information processed by the brain comes from a person’s sense of sight. This means when all your products look eye-catching or appealing, they will certainly grab the attention of all the targeted customers.

You should try to make the display look multi-dimensional by combining visual interests. Add some height, depth and shades to your products and transform them into a focal point. Imagery and graphics will help add a bit of personality to your business’s identity.

  • Make the display reflects the brand 

The visuals of your products reflect their identity and also your brand. You can opt for the color-blocking tool as it will instantly catch people’s attention and also reflect the brand. According to a study, more than 75% of consumers worldwide have said that all brands must contribute towards all those problems which they care about the most. So, if a brand plays a part in a mission or a cause, you should enable it to shine through.

  • Take the help of retail technology 

The effects of specialist software and digital technology in the e-commerce sector are growing at a rapid pace. Around 63% of the consumers have stated that digital signage can certainly grab their attention.

When you’re planning to utilize retail technology, it will be highly beneficial for your brand. You will come across many solutions which can easily increase the visibility and the shoppability of your products greatly.

Summing Up

In today’s era, businesses do their best to make all their products or services stand out. But using multiple channels and improving the visual appeal of your products can pull in more customers towards your business. ChannelSale is one of the best platforms where you can easily increase the visibility of your products. It offers countless solutions which make the selling of your products easier and make your brand stand out among others.

 

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Quick-Start Guide to Creating Amazon A+ Content

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Amazon A+ Content

When you wish to gain success on platforms like Amazon, you need to stay one step ahead of your competitors. You should use all the features and tools which Amazon provides to all their sellers, and it will help you increase sales and enhance the product listing.

But the most effective feature of Amazon is the ability to make Amazon A+ content metaphors. Amazon A+ is made to grab the attention of consumers, which will, in return, increase overall sales, brand awareness and conversions.

Amazon+ Content: A brief definition

Amazon A+ Content is a tool which is found inside “Seller Central.” This tool will enable all business owners to develop beautiful and unique product descriptions on Amazon for all product listings.

Previously, it was called “Enhanced Brand Content” the tool is also available for all the brand-registered vendors and 3rd-party sellers. You can create this feature easily for free. If you don’t have this tool, you will be limited to only 2000 characters.

You will also not get the chance to add any graphics or pictures to your Content. Consumers will not read a massive block of text when there are no images or graphics about the product.

How to make Amazon A+ Content?

To create A+ Content on Amazon, there are certain steps which you have to follow:

  • Visit the “Seller Center,” go to “Advertisement,” and click on A+ Content Manager
  • Once you click on it, you should click on the button that says “Create A+ Content.”
  • Provide the language and name of your Content
  • After that, press the “add module” option
  • Once you add the module, apply it to the ASIN[s]
  • Review your Content and then submit it for approval.
  • Make sure to provide an easy-to-read and informative product description

The benefits of creating the A+ Content

When it comes to developing A+ Content, you will receive multiple benefits, which are:

  • Witness an increase of 3% to 5% in the conversion rate
  • It will lessen the negative reviews and returns
  • Get to show off the products in detail and with customized modules
  • It’s extremely easier on the eyes
  • Let you tell your brand story

Optimizing the A+ Content: How to do it?

When people think of optimizing content, the first thing they think of is “keywords.” But under A+ Content, the indexing or keyword works in a different manner. But how exactly is the A+ Content completely optimized? Let’s find out!

  • Use ALT-image keywords
  • Check your competitors and then decide how to make you’re A+ Content better
  • Answer all the questions found in reviews, listings or feedback
  • Develop content which is easy to understand
  • Provide relevant and unique product information

Wrapping Up 

Creating A+ Content for your Amazon products is not complex work. You just need to know the steps of getting the work done. You can also create product descriptions for all your product listings through ChannelSale. It’s a multichannel e-commerce service provider where you can sell your product across various channels, like Amazon, eBay, etc., from one interface effectively.

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A Look Back on 2022 + What’s to Arrive in 2023

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E-Commerce in 2023

In the past several years, the e-commerce industry has gained more popularity than ever. During the COVID-19 pandemic, online e-commerce stores became the only source through which people obtained all their products and items.

But due to the increase in consumer demands, shopper frustration, delays and shortages of goods started to take place. The journey has certainly been a wild one, to say the least. However, many consumers have said that they mainly rely on e-commerce stores to buy, shop and browse the products or items they like.

Back in 2022, it was predicted the global e-commerce market would reach $5.7 trillion, and these figures will surely grow in the next few years. In this post, you will comprehend the things that took place in the e-commerce sector in 2022 and what 2023 has in store.

E-commerce Rewind: Taking a look at 2022

2022 recorded inflation, which had never occurred in 40 years. The inflation has placed plenty of strain on all the brands. Consumers, on the other hand, also had to choose either the “good-to-have things” or “must-have things.” But not everything was bad.

Many of the markets and rates started to stabilize, and several categories under the e-commerce sector also had the best year. But there are several other things which the e-commerce market experience back in 2022. They are:

  • Consumer spending slowed down due to the economic setting
  • The job market stayed extremely strong even though there were some tech layoffs.
  • E-commerce dominated as a significant part of retail.
  • Various rates, including freight rates, started to normalize
  • Many new trends came to light, especially in categories like accessories, etc.

Crucial e-commerce trends for 2023 worth checking out

Just like 2022 was a great year for the e-commerce sector, 2023, too, will be an excellent year. According to the market behaviours of the past year, here are some of the e-commerce trends of 2023:

Social commerce continues to evolve and grow 

Social commerce is witnessing continuous growth. Back in 2022, around 98% of consumers said that they would buy at least one product through social shopping. This particular trend will certainly not slow down. That’s why many businesses have started selling their products and services on social media and are already getting positive results.

  • Personalization has become the preferred shopping experience.

Many B2B and B2C consumers are looking for a “custom” e-commerce experience. They will also stay loyal to all those retail businesses that provide personalized experiences. Based on a 2022 report, around 49% of consumers have made claims that will transform into repeat customers if they receive a personalized shopping experience.

Here, personalization includes product discounts, offers and recommendations. It also includes cohesive retail understanding across many channels, such as social mobile and website. It also provides numerous payment options.

Wrapping Up 

2022 was a great year for the e-commerce sector, and experts have predicted that 2023 will also have some great things in store for it. Businesses that wish to gain success in 2023 can opt for e-commerce software solutions from companies like ChannelSale. It will offer them a smooth and effective online selling experience and enable them to combine various e-commerce platforms and marketplaces through a centralized interface.

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What Are The Shopify Google Shopping Actions

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Shopify Google Shopping

Shopify Google Shopping Actions is a feature that allows merchants to list their products on Google and offer them to customers across Google Shopping, Google Express, and Google Assistant. Shopify Google Shopping is an incredible tool for businesses to take advantage of. It allows companies to create product listings in Google Shopping, a powerful search engine for shoppers looking to purchase goods online.

With Shopify Google Shopping, businesses can easily create optimized product listings for Google Shopping, enabling them to reach a wider audience and increase their sales. The Shopify eBay is a great way to take advantage of the marketplace and expand your business.

Google Shopping Actions at a Glance

By using Shopify Google shopping actions, one can quickly reach the target audience they have always wanted to achieve. Shopify Google Shopping allows businesses to create product listings with detailed information, such as product images, pricing, and product descriptions. This ensures that shoppers can easily find the product they are looking for and make an informed decision when purchasing.

Additionally, businesses can use Shopify Google Shopping to track the performance of their product listings, enabling them to optimize their listings for better results.

  1. Shopify Google Shopping is an excellent tool for businesses to take advantage of. It allows companies to create optimized product listings for Google Shopping, helping them reach a wider audience and increase their sales.
  2. Businesses can use Shopify Google Shopping to track the performance of their product listings, allowing them to make informed decisions and optimize their listings for better results.
  3. With Shopify Google Shopping, businesses can easily create product listings that are optimized for Google Shopping and reach a wider audience.

With the Shopify eBay, you can quickly and easily reach a larger audience and grow your business.

Conclusion

The feature of Shopify Google Shopping Actions makes it easier for customers to find and purchase products from Shopify merchants. It also allows merchants to benefit from Google’s marketing and advertising capabilities and its payment and shipping services. With Google Shopping Actions, merchants can reach a wider audience, increase sales, and provide a better customer experience. With this Shopify eBay , you can easily list and manage your products on eBay along with the sync your inventory across Shopify and eBay.

 

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Amazon Seller Service: In and Outs

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Amazon Seller Service

Amazon seller services provide users with the listing and selling of the products and other needfuls. Overall the process is straightforward. After successful placement of delivery, merchants are notified to ship their products. Amazon will then transfer the funds collected after charging their commission. Shopify Buy on Google App is set up to provide users with product access.

What items are available on Amazon?

Electronics, Video Games, Books, Clothing, Shoes & Jewelry, and Handmade and Pet Supplies are the items listed on the website and app of Amazon. Merchants of Shopify can get the Shopify Buy on Google App on any of the stores needed.

What is the cost of Amazon Seller Services?

Vendors generally need to pay $0.99 each time they sell a product. If sellers have opted for professional plans, they must pay $39.99 monthly, irrespective of sales. Amazon has been charging referral fees for each sale. This amount depends on the total transaction divided by the niche of products.

How can I create a seller account on Amazon?

Users willing to sell the products and services via this global platform can follow these steps to create a seller account.

  • Details regarding the business need to be given.
  • The contact details of the vendor need to be provided.
  • The basic information related to price, shipping, and return policies is required in order to be provided.
  • The PAN and the GST number is also needed to be given.

Is there any loyalty program for Amazon?

Suppliers can get the advantages of loyalty programs by successfully selling products and services. Registered sellers can receive rewards when they participate in some contests. Sellers must check out the terms and conditions before further proceedings of the business advancements. Customize the brand’s awareness by accessing Shopify Buy on Google App.

Conclusion

Nowadays, selling and buying via the internet has been easy, just like comparing it to bread and butter. Amazon, as well as other shopping giants, have assigned different strategies for further success. Merchants can use the medium of Amazon Seller Services for sales and promotion of the products in demand.

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Shopify Google Shopping: Step-by-step Process of Adding Products on Google Shopping

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Shopify Google Shopping

After the partnership with Shopify Google Shopping, merchants can add their products to google shopping. With this partnership, the integrated e-commerce site uses google reach in interest to its merchants.

So if you open an account on this site, you can add your products and directly sell them without facing logistics problems. If you want to know about selling your product, then you can follow the tips below.

  • Create a Marchant Account

The first thing that you need to do is open a merchant account by providing all the required details. You need to follow the necessary steps and complete the account creation.

  • Optimize Your Product

After creating your account, you need to add your product to the list. Also, you need to choose a category under which you will submit your products. To learn in which category your products come.

  • Provide Product Details

After that, you need to provide the product image and other details. You need to enlist every detail and other information regarding your products. You can collect it from the internet or put it fresh.

  • Link all the Backend Components

Next, you must link all your backend components with the integrated system. You need to ensure you link all the necessary logistics with the account. These components include inventory, finance, and other necessary elements.

  • Use Google Ads

Many merchants use google ads to gain more customers and visibility. You can use that if you want to. Google ads will help in improve your market reach and conversion rate. Google ads will help you immensely to reach more customers and play an important role in introducing new products to netizens.

Parting Thought

If you are a merchant and want to grow your business, then you must get Amazon Seller Software. This will help you know everything that happens with your products.  

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Simplifying Woocommerce eBay and the features of eBay Integration

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Woocommerce eBay

WooCommerce is a popular ecommerce platform that enables businesses to set up an online store and sell their products and services. eBay is also a well-known online marketplace where people can buy and sell items. You may be wondering if WooCommerce can integrate with eBay. WooCommerce eBay can integrate, and there are a few different ways to do it. One of them is to follow the Magento Amazon Extension way.

Simplify your eBay selling via WooCommerce

Manage your eBay selling with eBay integration for WooCommerce and scale up your online venture on one of the most popular marketplaces in the world. Through the integration solution, you can:

  1. Harness the bulk upload feature to reduce your overall product listing time on eBay.
  2. Manage your orders on an automated console and get rid of extra tedious efforts.
  3. Have free upgrades and 24/7 support from our eBay experts.

Key features of the eBay marketplace integration

·       Feed management

From uploading products in bulk to mapping categories, this integration encompasses every feature to ease out the feed management task.

·       Product data validation

Validate every detail of your product following the set standards of woocomerce eBay and reduce errors while uploading them on the marketplace.

·       Inventory & Order Management

Efficient management of inventory & order with schedulers to update the list within the regulated time frame- all automated by the tool.

·       Real-time synchronization

Stay updated with real-time synchronization of your pricing, inventory, orders and shipments between your WooCommerce store and eBay.

·       Order management

Every time an order is placed on the eBay marketplace, it will be automatically created on your WooCommerce store like Magento Amazon Extension  helping you acknowledge, manage, and fulfill it from your store itself.

·       Reports and analytics

Be it your inventory updates or payment reports, you can get all of them in just a few clicks to stay informed consistently.

Conclusion 

This article talks about how to simplify your way of selling eBay through woocommerce. Woocommerce Ebay is an integration site where it also helps if you want to show your present clients that you are a reliable supplier with experience just like the Magento Amazon Extension.

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Magento Amazon Extension: Benefits of Magento

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Magento Amazon Extension Benefits of Magento

Magento is nothing but an open source ecommerce platform that comes well-equipped with maximum customizations. It is extremely popular in the ecommerce area. By opting for the Magento Amazon extension, you can now take a step toward growing your business in the best possible manner. In this blog, you will be able to come across a wide range of benefits of Magento. Keep reading till the end, and you can uncover certain potential insights.

  • It Is One of the Best SEO Friendly Platforms

Magento offers the best Search Engine Optimization Results. It tends to optimize your product pages with the help of easy product descriptions. The pre-built SEO-friendly URLs come with excellent meta description features.

  • It Is a Faster Online Store

Do you know why Magento is considered a unique option among the huge pack? It’s because it offers the fastest loading speed for your web pages. As you already know, the overall loading speed of a page has a great impact on conversion rates and sales. On the other hand, websites with lower speeds can pave the way toward cart abandonment.

  • It offers a Mobile-Friendly Platform

The websites that are constructed with the help of Magento are extremely mobile responsive. These sites are quite adaptable to various screen sizes and browsers. Your buyers can now choose to shop for products and services with the help of any device.

  • It Comes with Third-Party Integration

With Magento, you can now take a step toward integrating your site with a wide range of web applications and payment gateways. What are you waiting for? It’s time to hit the battleground now.

  • Magento Can be Customized

You can change the feel and look of your online store by choosing Magento. You can also select from a variety of shipments, payments and languages, thus catering for your customers without leaving any room for mistakes.

Wrapping Up

Apart from Magento, you can also take a step toward choosing Shopify Amazon integration. It will boost your overall experience as a seller to a whole new level.

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Unique Features of Shopify Google Shopping With Multiple-channel software

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Unique features avoid the multi-channel platform because it allows product scalability among the customers. The software is empanelled with various sites to facilitate listing of the products. It enables easy tracking of the products and the competitors on the site and gaining insights from their listings. The product description can be edited to meet the industry standard. Check out some unique features offered by the multi-channel listing software apart from just listing on various sites.

Shopify Google Shopping

  • Multilingual Listing

The software allows businesses and entrepreneurs to present their products in a different language. It is built to allow people from other parts of the country looking for their product to land at the product being produced in other corners. With simplified transportation facilities reaching out to people in remote areas is also possible now with the help of multi linguistic software.

  • Platform support to Expand

The Shopify Google shopping would chart the product listing in minutes, thus grabbing the customers’ attention. But many times, the customers need assistance with the product then the support and the communication required from the business is mandatory. Under such cases, the software proves to be helpful to a great extent.

Indeed, adding prints, descriptions, and bar codes on the site would facilitate businesses over the platform. Thus, the handy use of the software to keep track of the entire for higher visibility of the product is some of the perks that helped the business grow exponentially.

Ending Note

The Bigcommerce amazon has a record listing of various items, but having your product launched on multiple ecommerce sites wouldn’t be bothersome. The expansion of the business with the help of the software has been profitable for many small businesses. So, charm out people with your company’s problem-solving product by installing the multi-channel platform software and let the good times roll for the business.

 

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Magento Buy on Google: How to Set Up

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With the trend of new shopping channels, there has been a subsequent rise in the e-commerce trends in google search. It is noticed that it has drawn more traffic, increased engagement and boosts the sales. Therefore it led to the setup of Magento buy on google. Magento stores are unable to avoid the latest trends of the market and integrate the following tips in your market.

Magento buy on google

Magento shopping is a popular e-commerce website that facilitates the customers and private them a platform where they can search for products and buy them. The online stores upload their products and their related data on google shopping to further boost their sales and marketing. It has similar features to eBay listing software.

How to create Magento buy on Google

  1. At first, you will need to create the product feed.
  2. After the creation of the product feed, you will need to fill in all the details and general information about the product.
  3. Further, you will need to select the google shopping template while it is the XML template and then load the applicable template.
  4. Then you will need to insert further information in the google Analytics field. Here you will need to add the input about the campaign.
  5. Then you will need to select the conditions under which you want to export the file and set the terms and conditions under it.
  6. Now the end step is that you will need to set up the delivery.
  7. Now generate and export the files that are uploaded to the server.

To Conclude

By using Magento buy on google, it has become a successful method to share the seller’s products and services. It is done to grab the attention of more potential buyers. It gathers steady traffic for your orders and effectively reaches and gets customers.

 

 

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