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3 Reasons Why Google Shopping Is Still Holds Maximum Relevance In Ecommerce

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There has been a lot of thinking and re thinking about the applicability of Google shopping for e commerce merchants lately. While it is true that the transition from free to paid listings has not been taken in a positive note by many smaller sellers at large and many have also chosen to move out of the platform for more budget friendly comparison shopping sites. However, not many can argue the fact that Google Shopping is still the most productive platforms to be present in irrespective of all odds. Here are a few good reasons to back this belief…

It is the greatest magnet for buyers of all types and categories

Did you know that this Google as an all inclusive search platform invites around two trillion hits annually? Monthly searches in this comparison shopping site usually touch 100 billion globally and often more. The number of unique monthly visitors is also around a billion if not greater. To many e commerce enthusiasts, these statistics may appear too good to be true.

It is still the biggest traffic booster to motivated sellers

Considering the sheer volume of visitors Google invites, it is only conceivable that being present in this platform will open flood gates of traffic to respective stores. Inviting even a bare minimum fraction of the visitors can result in astonishing increase in sale volume which can assure glorious profit and growth. Not many comparison shopping platforms, even those that rank among the first five can match the size and scope of Google Shopping any time in the near or far future.

It is easy to tame if your strategies are relevant

This King of comparison shopping sites always makes a very worthy addition to any multichannel ecommerce endeavors especially if it involves top performing marketplaces like Amazon Walmart eBay etc. The route to driving traffic to top performing marketplaces through Google is often easy and comprehensive if the sellers’ strategies are well designed and compatible.

Approaching assistance at the right time and the right sources is the simplest way to make the most of this platform without having to worry about costs. Perfect integration with price management assistance through evolved tools and software solutions can create the much necessary cost to conversion harmony which is the key to maintaining a healthy and profitable presence. Learning the art and science of selective listing import, optimization and competitive price management can offer sellers enhanced ranking through weeks together.

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4 Steps To Selling Successfully In Walmart.com

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Walmart.com has gained pace over the past year and has been inviting more and more third party sellers to sell in this platform. While this ecommerce marketplace is yet to walk miles to close distances with Amazon, it still is a platform that is rich with unique visitors and repeat buyers running up to millions. Setting up presence in Walmart at this very moment can help sellers gain visibility and footing more easily all thanks to the fact that competition is not as tough in Walmart.com right now as it is in Amazon and eBay.

However, it is still necessary for sellers to know the basics of what constitutes good setup and selling practices to gain an instant head start in this marketplace. The following four points have been of crucial importance to presently established sellers in Walmart.com…

If you are a brand owner, you will gain a better edge

To begin with, your eligibility and your compatibility with the platform is the first step that needs to be taken note of. Walmart.com entertains brand owners over merchants / resellers. So, if you are the owner of your own brand, you are likely to be at a more favorable position.

Set up and integrate well

Carrying out proper integration processes is critical to gain a head start in this platform. The process is usually easier compared to other tough options like Netsuite Jet.com etc. but it is always advised to seek assistance of professionals. Walmart.com has already partnered with certain futuristic and affordable third party solution developers who can be approached for the purpose.

Walmart is serious about lowest price and highest value assurance

While in the platform, sellers who wish to gain instant visibility must always take the matter of pricing and values of their listing very seriously. Walmart.com assures lowest prices and highest value of purchase to all buyers and expects that the sellers / merchants will live up to the same. if for example, you wish to sell Walmart on eBay, you will have to ensure that your list price in Walmart is lower than or equal to the list price in eBay.

Walmart.com welcomes sellers with good performance records

This mostly goes out to sellers who are also performing in Amazon. Walmart welcomes mostly those entities who have established good selling record in Amazon with highest numbers of good reviews and ratings posted in their favor. This applies for other marketplaces as well.

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5 Not-So-True Facts About Amazon Selling

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The drive to sell more profitably in Amazon has lead many layman thinkers to express their opinions on the matter, which may not usually be applicable at all. Following are 5 not so true facts about selling in Amazon that has been grasping the imagination of newer enthusiasts that are supercharged with the idea of making amazing profits in very little time…

It is easy to start

This is the first not so true fact about Amazon selling. Irrespective of the infinite articles ad blogs floating around in the internet about how easy things have become, it still takes a whole lot of effort right from the process of establishing presence in the platform to standing tall in competition, being seen in the top of search lists, gaining maximum clicks and converting the same for making a sale.

Optimization guarantees profits

No, it does not, and it never did. Optimization of listing ensures higher visibility in Amazon which can win more clicks in favor of your products. Conversion of click to sale depends on the mood of the buyers and the how convincing your product is in the first place. Profits on the other hand are a result of sale and product pricing after subtracting associated fees.

Lowest price assures place in Buy Box

Amazon selling often seems bleak without the rush for the Buy Box. Almost every seller is competing for a place in this window of opportunities. However, it has been observed that the parameters for gaining a place in the Buy Box are often unquantifiable. So, for those who believe that selling their products in the lowest prices will fetch them the window, it may be time to think again. To sell at the lowest price may often invite losses while not gaining a place in the Buy Box at all.

FBA is the ultimate order completion solution for all

FBA is one of the best ways to improve your order completion process flawlessly while taking off the load of packing, shipping, and returns etc from your back. But, it is also necessary to know that all products do not qualify for FBA and that the service comes with rather complex fee format that can claim a considerable chunk of profits if not understood properly.

Integration is easy, affordable and solution to all selling hassles

Say for example, if you are a Magento powered seller, it will be imperative for you to conduct Magento Amazon integration flawlessly. The process is intended to maximize operational efficiency while minimizing manual work load in the part of the sellers. At no time should any seller end up thinking that integration is a profit making component primarily because it is not.

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4 Most Promising Marketplaces Multichannel Sellers Cannot Ignore In 2016

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There are a few e commerce marketplaces that sellers aiming for multichannel ventures must consider for the sake of a brighter future. Some of these marketplaces may not feature somewhere in the top, but have proven very fruitful for many merchants who have managed to launch their best efforts in these platforms…

Amazon & eBay

Amazon and eBay still wear the crown of best online marketplaces for sellers in 2016. There is no way in the near or far future that these platforms are going to pass their crown down to any other marketplaces irrespective of how promising they may be. Be it with respect to unique visitors, gross profits, trustworthiness, scope across the globe, seller advantages, product categories, millions of choices or most importantly, best prices and offers, these two platforms remain unbeatable.

Newegg

Coming up as the next most promising online marketplace for sellers, Newegg has far more to offer than electronics. While it is true that this platform may have started as the best place to look for devices at good prices, it now includes a range of other product categories including clothing and accessories, home and beauty and many more. The commission rates seem very attractive at 8% to 15% depending upon what you sell. The scope of making profits in Newegg without having to launch over the top efforts is a massive possibility.

Rakuten

Making its way speedily towards the top 10 online marketplaces of 2016, Japan based Rakuten is on its way to win over the world. With innumerable product categories supported to the teeth, reasonable fees and significant ease in operational integration, there is no reason why sellers should not include Rakuten in their multichannel agenda. At the same time, with Rakuten, making products available to the eastern markets can get really easy.

Sears

Sears is a very trusted name in the USA, and is applauded for the different selling options that it offers to third party sellers in this platform. Commissions and monthly charges for the platform is also very supportable and remains within 40$ whether for fulfillment services or basic selling. The commissions do seem to get to the higher side in certain product categories, ranging from 7% to 20%, but at the end of the day it appears to get balanced.

At all times it is imperative for the sellers to ensure proper integration with the platforms so as to further operational ease and cut down costs.

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Otherwise Content Amazon Sellers Usually Complain About These Shortcomings

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Many e commerce sellers and researchers are into believing that seller central users in Amazon are usually the pampered lot. The latter however agree to disagree. It will not be entirely wrong to say that no seller solution per se is complete in itself even if it offers a flood of benefits that other solutions don’t. This mini lapse has been experienced by many Amazon sellers till date, many of have openly expressed their ‘only if’ list in infinite review channels hoping that this king of all e commerce marketplaces will take note of the same sooner or later.

Say for example, there is a significant number of startup lot that usually find the other side of business obligations like doing their taxes extremely taxing. Taking clue from jet.com, many of them only wish Amazon would handle the tax part for them. However, Amazon has made it amply clear that it will serve as no more than an extremely profitable and growth based e commerce marketplace with sole assistance extended towards making the process of selling easier while the rest should be handled by the sellers on their own.

Very often the matter of super generous return policies often ends up bugging sellers to a limit where they may get pushed up against the wall. Whether you like it or not, Amazon is usually right in their stand when it comes to making the process of returns as easy as click and no more. If buyers are not happy with what the sellers delivered, they have the right to request return / exchange and sellers have to abide by it. Sometimes, when the issues arise from the buyers’ side, the sellers need to take all the trouble and digest it as occupational hazards.

Altering returns policies to make it tad seller-friendly (like it is in Jet.com) is always expected, but Amazon is not likely to introduce such changes because it will directly compromise its attractiveness towards the purchase motivated lot.

Sellers also often wish that Amazon inventory management systems would also make a leap in evolution and move ahead and beyond the available spread-sheet format. It is true that many e commerce solution developers have already introduced integrated Amazon inventory control systems, the fact that they usually favor midsized to large sellers will higher inventory levels cannot be denied. Smaller sellers usually get stuck in the cost trap if they choose to use these solutions or face hassles of manual management which is fraught with errors.

Amazon has rarely been the cause for disappointment to buyers or sellers through all these years of its existence. So sellers can be hopeful that Amazon will introduce changes that may lift away existing shortcomings in the near future.

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5 Tips to Become a Top Seller on Amazon

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Amazon is a huge marketplace on the web, and many big as well as individual sellers are finding success with the platform. In only a few years, it has become a trusted name among online shoppers. If you wish to become a top-rated seller on Amazon, the following 5 tips can be assistive for you.

Choose the right account level

Merchants can choose from various account levels on Amazon. There is the regular account level which allows you to list for free your item in the catalog of the website. You do not have to pay any listing fees, and payment is applicable only when a sale is made. The pro merchant account is the second account level which offers greater flexibility. You can list products not in the catalog of Amazon at present. You can get a decent discount of around 0.99 USD for each product.

<Use Amazon Seller Central

Merchants can get regular reports from Amazon seller central. The reports can assist you in analyzing your sales, finding out potential buyers and determine how effective your promotions and marketing are. With companies that offer eBay Amazon tool and other similar apps, you can easily get the reports sent to your inbox or reflected on your store.

Make use of Amazon Marketing Tools

You can also make money from Amazon by using the marketing tools present on Amazon, such as Likes, Tags and Listmania. This will assist you in providing your store items with higher visibility.

Be an Amazon Featured Merchant

By turning yourself into a featured merchant over Amazon, you can get your items noticed easily. You can earn the trust of potential buyers and earn good reputation among them. Although there is no official information from Amazon about how sellers can turn themselves into featured merchants, it is assumed that high product sales, amazing customer reviews and minimal or no complaints from buyers helps do that. You also need to stick to all the policies, selling rules and regulations of Amazon in order to avoid being banned.

Choose an Amazon integration service provider

With a Magento Amazon integration service provider, you can easily get your store products integrated with suitable categories from Amazon and be assured of higher visibility. This will assist you in enhancing your product sales. Becoming a big seller on Amazon with large volume of product sales will assist you in becoming a featured seller.

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3 golden rules about Amazon Product Detail Page!

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Amazon has a unique feature – its product pages are organized by products instead of sellers. Interestingly Amazon highlights products from different sellers, whereas Google or eBay, shopper search results display multiple sellers who deals with the same product ranges. By comparing different websites you will easily come to understand how Amazon organizes product information on product pages.

This study will also help you to understand why the number of Amazon Marketplace sellers grew at a rate of 65% year over year for 2014. No doubt it will also throw light on the reason why more online retailers prefer selling on Amazon.A stunning record showing Amazon Prime customers alone spend approximately $1,340 per year and account for 56 percent of total U.S. product sales, definitely has a root somewhere.Every Amazon seller should know that unique selling proposition which will also guide them to sell more effectively on Amazon.

Once you take a close look on an eBay’s product search, you will notice the same product can be listed multiple times as separate listings from different sellers. Google also sums up different sellers selling the same product on comparison pages which mainly highlights the seller details including price and shipping rates. Google and eBay both display the product specifications on their product pages but they mostly rotate on retailer details. But Amazon on contrary focuses more on products than the retailer information.

If you are an Amazon seller you should go through the following tips to develop Amazon Product Detail Page which will be a big aid to increase sales.

1. Amazon has a system that all the products are organized by product identifiers. Each product on Amazon has its own product page, which compiles the same products from different sellers. Each product page condenses sellers who sell the same product based on the product identifier.

However, unique product identifier is different from Amazon’s unique identification number for products, or ASIN (Amazon Standard Identification Number). Therefore every product has a separate UPC which is different from ASIN.

To get the best result, an Amazon seller should follow the rules:

  • Label every product perfectly so it’s matching to the right product page.
  • Be aware, that most of the times your products may not get their own product pages as it is a huge market place. So they will be matched to existing ASIN pages.
  • Provide maximum possible product information to Amazon as you can.
  • Gather more knowledge about how to compete on Amazon’s buy box.

2. Amazon’s product pages don’t provide details for parent products – every product Amazon sells is a child product. So don’t add unnecessary details about parent products.

Relevant suggestions:

  • Focus on optimizing product information for your child products only
  • When it comes to setting up variation themes, keep in mind that child products don’t need to vary on just one attribute.
  • There is no need to include any child product information for parent products.

3. Product Information on Product Pages is shared. Product details on Amazon product pages are compiled by Amazon from all of the sellers. All of them are listing a specific UPC on Amazon. Amazon decides which product attributes are most relevant for each product page from the available product information supplied by the sellers and accordingly advertise those details on the product page.

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Hello world!

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Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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Top 10 Reasons how Tumblr can help in Ecommerce Blogging

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When it comes to tracing out a social blogging platform and reaching out to the people in the best possible way, Tumblr will have a number of thumbs-up. The popularity of Tumblr made Yahoo to acquire it for a whopping $1.1 billion. It has been six years that Tumblr has been soaring in popularity and it has emerged as a hybrid platform which can be said to be a mix of WordPress, Pinterest and Twitter.

Appealing to the Youth

The web merchants are huffing and puffing for ensuring greater visibility of their brands in the online business world. The teens have a major role to play in the way the e-sellers make their sales pitch as they are the future customers that the e-sellers need to sustain. Most of the surveys show that the majority of the customers are above ten years of age or they are in the early 30’s. Tumblr needs to utilize this new demography and a strong bond can be cemented cashing on the potential of this young buyers. If the e-sellers want to reach out to the younger demographic, then Tumblr is definitely a good platform to reach out to.

Sharing becoming the Norm

Tumblr has become a social media hub, enabling easy share of the blogs among the Tumblr community. Tumblr facilitates the process of the easy sharing with the help of ‘reblog’ feature. Syncing the Facebook and Twitter accounts have given more strength to the process of social sharing of blogs.

User-Friendly Interface

Tumblr has a very simpler interface, when compared to WordPress. You need not be a technically sound person to know how to use Tumblr. It is not about technological accomplishments that can define your engagement with this resourceful platform.

Keeping Content Short

In this fast-paced world, where multimedia has a huge role to play, it is crucial to keep things small for easy sharing and to grab the attention of the target audience.

The Average Time spent on the Website

The stickiness of a website ensures not only reflects its credibility, it enables in lowering the bounce rate and the exit rate of a website. It has been reported that on an average Tumblr users spend fifteen minutes, which is indeed commendable. Tumblr secures the position only next to Facebook. In terms of the page view, surveys have been conducted and it has been said that Tumblr receives 14 billion page views each month.

Content that engages

Tumblr has kept its focus on content consumption and it is sharing of appealing content that has made this social platform, a popular one.

The Personalized Touch in Design and Domain

Customization lends that personal feel to the users and it is well dished out by Tumblr in the form of personalized design and domain name. There are many themes that the users can incorporate easily in their account. Tumblr paves the way for customizing domain names.

Free to Use

Though nothing comes for free in this world, some of the most important things do offer you that free essence! Like Tumblr is free and you can create multiple blogs, without the need to incur additional costs.

Soaring in Popularity

If any social blogging site gained in prominence and has sustained that growth, it is undoubtedly Tumblr. It has been reported that it averages around 160 million users per month. With people and e-sellers turning to social media like never before, Tumblr has a lot to give and offer to the online brands.

How the Retailers can derive more Business Juice

When taking a look at Tumblr, it is the popular categories like fashion, food, art, crafts and the like which prove instrumentals in pushing the products of the e-sellers. Some of the top names in the business domain like Wazala, Shopify and the like, offer shopping cart facilities for Tumblr.

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ChannelSale Is Launched!

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For an event that took three years of planning, dedicated work and consistent application, the launch of ChannelSale was a relatively quiet affair. I doubt though the quietness will remain so for some time. With our revolutionary pricing, attractive packages and whole gamut of facilities for online merchants, we are in a position to change the paradigm of the online e-commerce industry worldwide.

ChannelSale enables you to market your products via 200+ Marketplaces, Comparison shopping sites and marketing channels including marquee names such as Amazon, eBay, Google, Yahoo, Bing Shopping, Nextag, Shopzilla, TheFind, PriceGrabber, Sears, Buy, Shop.com and many more.

The e-commerce channel management is almost intuitive and it enables you to send multiple feeds to several channels and manage your inventory, sales, checkouts etc.

The pricing plans are such that it supports the beginner online merchant who is just testing the waters as well as the enterprise level e-store that clocks millions in sales and unique customers.

We offer a fully managed model at a very attractive price that enables you to concentrate on your core competencies and leave the rest to the ChannelSale automated platform.

We optimize your feed, deploy it across specified channels, and manage your campaigns on those channels.

Our powerful analytical Engine – Calculus Reports – allows you to know how you have been performing across channels, which channels have the cash register ringing and where you need to tighten your purse. This real time information will help you channelize your money and efforts in channels that deliver. Join hands with ChannelSale and see your revenues grow multifold.

ChannelSale is your passport to accelerated online sales and revenues.

Try it out today and experience its powerful features for yourselves.
Log on to www.channelsale.com
Talk to us on 866-709-9495

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