There has been a lot of thinking and re thinking about the applicability of Google shopping for e commerce merchants lately. While it is true that the transition from free to paid listings has not been taken in a positive note by many smaller sellers at large and many have also chosen to move out of the platform for more budget friendly comparison shopping sites. However, not many can argue the fact that Google Shopping is still the most productive platforms to be present in irrespective of all odds. Here are a few good reasons to back this belief…
It is the greatest magnet for buyers of all types and categories
Did you know that this Google as an all inclusive search platform invites around two trillion hits annually? Monthly searches in this comparison shopping site usually touch 100 billion globally and often more. The number of unique monthly visitors is also around a billion if not greater. To many e commerce enthusiasts, these statistics may appear too good to be true.
It is still the biggest traffic booster to motivated sellers
Considering the sheer volume of visitors Google invites, it is only conceivable that being present in this platform will open flood gates of traffic to respective stores. Inviting even a bare minimum fraction of the visitors can result in astonishing increase in sale volume which can assure glorious profit and growth. Not many comparison shopping platforms, even those that rank among the first five can match the size and scope of Google Shopping any time in the near or far future.
It is easy to tame if your strategies are relevant
This King of comparison shopping sites always makes a very worthy addition to any multichannel ecommerce endeavors especially if it involves top performing marketplaces like Amazon Walmart eBay etc. The route to driving traffic to top performing marketplaces through Google is often easy and comprehensive if the sellers’ strategies are well designed and compatible.
Approaching assistance at the right time and the right sources is the simplest way to make the most of this platform without having to worry about costs. Perfect integration with price management assistance through evolved tools and software solutions can create the much necessary cost to conversion harmony which is the key to maintaining a healthy and profitable presence. Learning the art and science of selective listing import, optimization and competitive price management can offer sellers enhanced ranking through weeks together.